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BE DiFFERENT or be dead: Your Business Survival Guide
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BE DiFFERENT or be dead: Your Business Survival Guide

it was ok 2.00  ·  Rating details ·  2 ratings  ·  1 review
A successful business executive, entrepreneur, workshop facilitator and consultant, Roy Osing gives you the real deal: performance enhancement
Hardcover, 358 pages
Published April 1st 2009 by Granville Island
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it was ok 2.00  · 
Rating details
 ·  2 ratings  ·  1 review


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Trina
Sep 09, 2012 rated it it was ok
Shelves: biz-lit
As I wrote in my review of Osing's business survival guide for ForeWord, survival is all about driving “a stake in the Be Different competitive ground”. His book offers some “quick hits” on how to stand out in today’s market.
It covers five major areas: how to create a “strategic game plan”; use customer “needs-plus-secrets” to transform information into marketing power; develop a customer service “roadmap”; and develop long-term wealth for a business by building meaningful relationships with
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