Electronic Commerce: A Managerial Perspective

by Efraim Turban, Jae Kyu Lee, David King

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

Genres: Business, Technology, Nonfiction

First published September 1, 1999

Reviews

[Abood Swaid]

nice one

[DJ · Rating 2 out of 5]

This book was required for one of my courses, and I wasn't quite impressed with it. There was little elaboration, choosing to use one or two paragraphs to gloss over the general idea of the topic at hand. It relies heavily on additional website links to provide more detail, which can be problematic when it's in hardback form.

Also, the editing was poorly done. As soon as I got to the second page and saw "projects, the major one are follow," I immediately was disconcerted with the book. It did start to grow on me throughout the semester, but I definitely would not recommend it.

[Waled]

it is excellent one

[Dress up games · Rating 5 out of 5]

Some basic concepts of E-commerce, E-business for managers especially for CIOs.

[Dian Herlinda]

fdcffcd

[Ibrahim · Rating 4 out of 5]

i've read it as it is a required book for the B.A

[Mohammed Hadwan]

it is nice book i like it

[Vo QuangHieu · Rating 5 out of 5]

read

[Vo QuangHieu · Rating 5 out of 5]

ok

[Annisa Monicha · Rating 4 out of 5]

Buku ini mengulas secara mendalam mengenai dunia E Commerce, lengkap dengan Case2 di kehidupan rill. Buku ini juga dilengkapi dengan berbagai macam pertanyaan utk mengasah pemahaman.

[Shahinaz Ibrahim]

nice book

[Abdulaziz · Rating 2 out of 5]

old book, old info.

[Eith · Rating 5 out of 5]

How can i read it ?

[Khen]

it's good book for me

[Greenapple · Rating 4 out of 5]

good