Small Business Marketing for Dummies

by Barbara Findlay Schenck

ISmall Business Marketing for Dummies/I offers big-time marketing know-how for the small business owner who needs quick answers, rapid-fire advice, and step-by-step marketing solutions to put to work right now. Chapters explain marketing terms, marketing plans, and the nitty-gritty how-to's for putting your marketing message into ads and promotions even getting your message onto the Internet -- along with everything you need to brainstorm new possibilities and make marketing decisions.P
BCoverage includes:/b PUL

LIMarketing methods developed by pros
LIA guide to marketing effectively on the Internet
LIOutlines for creating marketing plans and finding customers
LIStrategies for building your business image
LIAdvice for using a full range of media
LIOnline resources to help your small business grow/UL

Genres: Business, Reference

384 pages, Paperback

First published April 1, 2001

Reviews

[Graeme]

It's very hard to cover the plethora of media and tools, from traditional push to modern pull, for both small-business to business and consumer marketing, exhaustively without being boring or formulaic. Ms. Findlay Schenck has pulled it off with finesse and without exhaustion. Just the information you need to choose your marketing weapons and enter the competitive fray.

[Ironwood Venture]

https://ironwoodventure.com/

[Dustin]

I read the 2012 3rd edition. I just can't find that one here on Gr. I really enjoyed this book. I'll still have to get a more thorough online marketing book though. I'd love to grab a social marketing textbook from either 2013 or the first edition is from 2012. building good social stats and studies on top of an existing book is where I think this one fell short. it didn't have any, really. just general 'you should do this' kind of suggestions. not much hard data...

[Michael]

It gives you all the basics and then some just like all the other "Dummies" books. They are great for building a base of knowledge for something you know nothing about or to expand on the very little knowledge you may know.

[Sheree]

Lots of good info on starting a business and running one successfully.

[Rebecca Little]

Very basic info. Maybe good if you're just starting out.