Internet Marketing: Strategy, Implementation and Practice

by Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer

Ships out immediately with tracking number! always within 24 hours. This book is in solid condition with minimal highlighting or signs of use. Feel free to contact us with any further inquiries

702 pages, Paperback

First published January 1, 2000

Reviews

[Shwetank]

Its a repository of almost everything that is happening in the digital marketing space with relevant examples. I would have liked it even more had it been precise.

[Cantrelle Peppin · Rating 3 out of 5]

Even though I actually read the 4th edition of this book for school, it was already showing its age (read: outdated). And the authors are UK based, so many of the examples were skewed as such. I also mistakenly ordered 2 of these books - one new from my school's bookstore and a good, used book from Amazon - and they both had a strange smell that was actually kind of distracting when trying to read.