Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.
This author is lucky I didn't rate it a 0 star if I could. Barb Schwarz - the self-titled 'Inventor of Staging' (in case you didn't know she invented staging (allegedly), she will inform you 4 times in one page, and I think over 30 times (before I ignored her) uses this book as a advertisement for her company and her alleged school where she teaches staging. She states that this book is good for sellers, stagers, and real estate agents alike, which is absolutely bogus. She tosses minor tidbits here and there, but none are of any real value to a seller. This book is disorganized, and she repeats her points in 3 different ways (every time).
The pictures are poor - and for a book that is supposed to be about staging from the 'Inventor of Staging', you'd think that she'd have a better visual resume - especially since this is an advertisement method for her.
The only useful information I received from this book was to create a file with all my accomplishments, and examples. it's really too bad she didn't take her own advise and actually SHOW us her achievements.