YouTube and Video Marketing: An Hour a Day

by Greg Jarboe

A complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis. YouTube and Video An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online  

Genres: Nonfiction, Computer Science, Social Media

474 pages, Paperback

First published January 1, 2009

Reviews

[E · Rating 4 out of 5]

Comprehensive guidebook to online video marketing

Have you seen Blendtec’s entertaining “Will It Blend?” videos on YouTube? Founder Tom Dickson throws such items as marbles, running shoes, glow sticks, golf balls and iPhones into his company’s blenders and flips the on switch. People love these crazy videos so much that Blendtec’s YouTube channel has more than 200,000 subscribers. In this book, Internet video-marketing expert Greg Jarboe explains how you, too, can become a “viral video master” and profitably showcase your products on YouTube. The book is part of John Wiley & Son’s An Hour a Day series, which makes various undertakings less daunting by breaking them down into easy-to-manage, step-by-step tasks. Covering technical information, video marketing tactics, strategy development, campaign implementation and results measurements, Jarboe offers a well-illustrated yearlong workflow using 60 minutes daily for video marketing – though an hour seems more practical for some steps than others, like running a promotional campaign. getAbstract recommends his thorough manual to entrepreneurs and marketers of all types.

[Bryan]

This might be more useful for beginners; I didn't find much interesting or useful in it.

[Aarif Billah · Rating 3 out of 5]

read my notes at
(1) YouTube Video Optimization (https://aarifbillah.com/2019/06/26/yo...)
(2) YouTube Viral Content (https://aarifbillah.com/2019/06/26/vi...)
(3) How to build your audience on YouTube (https://aarifbillah.com/2019/06/26/ho...)

[Rachel Meyers · Rating 3 out of 5]

I learned a lot from this book!