I read the eBook via my Kindle App on my iPad which I checked out from my library. I must say it took my >7 months to read this book because it was boring and so unremarkable.
The book is repetitive to start.
I must admit I shop at Wal-Mart, because I live on a budget, and essentially a single income household with two daughters and spouse to support and yes they have really low prices. That being said I don't like shopping at Wal-Mart because most of them are dirty once they are >2 years old and unkempt and the employees are generally not helpful and don't even know where things are in their own store.
I must also say that I had never heard of Wal-Mart until 1994 when I moved to Utah and I did not even know they existed because they were not present in my hometown of Virginia Beach, VA nor in my college town of Wise, VA during my time there (1988-1993) nor in Boone, NC during my one year in graduate school (1993-1994).
This book talks about the 10-foot rule and friendliness of Associates and I have experienced the exact opposite, most Associates are not friendly, don't practice this 10 foot rule, and most aren't even outgoing enough to approach someone in their own store nor know their own store well enough to be able to direct me to where I might find Elmer's Glue or brown sugar, or Stren.
The author talks about the frugality of Mr. Sam and how that carried over to employees who work at the home office bringing office supplies from home and paying for them themselves and taking multiple connecting flights in one day to reach their destination for a business trip and turning a 3-hour flight into a 9+ hour day. As someone who travels for business and has done so since 2003, I have flown Southwest enough to have missed many a flight and experienced delays that have turned a 9-hour trip into a 23-hour trip which is absurd for a 3-hour flight. Productivity suffers when one is traveling and traveling is tiresome and grueling, especially when traveling across multiple time zones.
While the 10-points are good, 6 of them cover dealing with people, the book was far too long and repetitive.
I cannot recommend this book.