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The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research

4.06  ·  Rating details ·  249 ratings  ·  24 reviews
This information-packed guidebook combines the latest in brain research with the real world applications for readers' personal, family and work life. ...more
Paperback, Third Edition, 1007 pages
Published March 20th 2006 by Wildcat Publishing Company (first published May 19th 1994)
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Average rating 4.06  · 
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 ·  249 ratings  ·  24 reviews

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Thought I'd finally learn how to use this thing....

A decent reference book for the latest (at least up to the year 2009) findings in brain research, covering the full gamut of topics: cognition, behavior, brain health, personality, lifespan, the creative impulse, spirituality, etc. My main issue with the book is that it reflects the author's experience as a management consultant (which he states in the preface), so it has a psychology-for-the-workplace bias to it; whereas I was looking for somet
Aug 27, 2009 rated it it was amazing
Whenever I would check out a book at the library and I really loved it, I had this habit of going and getting a copy for my mom. I got her this one about 20 years ago. It still sits on her shelf.

Man, this is a good book. It tells the physiological details of the human brain, what makes it work and why and how we use it to get through the day. Fascinating. Though the information doesn't really help us improve our behavior or deal with challenges like many self-help books do, this book is science
Dec 27, 2009 rated it it was amazing
Recommends it for: interested in growth and development
This book bridges the gap between the nearly incomprehensible and narrowly focused technical tomes, and the light fluff that parades around in the popular press. In other words, the target audience is the non-specialist who wants to know how things work, and how to make them work better.

Although any one topic might not be treated in great depth, the references are there so that the interested reader may go to original sources to dive deeper into a particular topic. After all, you can only cover
Marty Babits
Mar 16, 2014 rated it really liked it
Useful. I haven't read it straight through but have referred to it often. Clear explanations of many issues related to brain science. A good reference. ...more
Oct 19, 2008 rated it did not like it
This is a very basic, very elementary reference document of very limited value. Encyclopedic presentation with cross referencings -- well organized but vastly oversimplified.
Pía López Copetti
Sep 08, 2018 rated it it was amazing
Shelves: mental-health
A book not to be taken lightly. Rather than a casual lecture, it is a true manual for those interested in improving brain health. Covers from dietary intake to learning techniques, the biological differences between men and women, how genetics and brain chemistry affect not only our health but our daily behaviour, etc.
You won't read this book on one sitting; it's more of a reference manual you want to keep around for re-reading it when needed. Totally recommended!
Jun 04, 2017 rated it it was amazing
Super interesting!
Betzi Hitz
Nov 26, 2017 rated it it was amazing
learned so much about the brain. would be better if I'd picked up a more recent edition as the science is now dated in this book ...more
Nov 20, 2018 rated it liked it
Shelves: neuroscience
Not that deep for such a thick book
Jan 10, 2010 rated it it was amazing
This is exactly what it claims to be -- a quite exhaustive review of relevant things from mind-brain research that bear on teaching, learning, memory, coping with mental illness, learning disability, drug abuse, and more. It is an owner's manual -- not detailed enough to let you build a brain, but a good enough overview of well-researched facts for any owner of a brain to be able to learn many, many important and useful things about the brain that they are.

I strongly recommend it to teachers at
Aug 19, 2009 rated it it was amazing
Step-by-step approach to optimizing brainpower

Do you use your head? Do you think before you act? Do you really know how to ponder things? Pierce J. Howard does. As the director of research at a cognitive science center, he has developed a truly practical, well-organized book about the brain, complete with information on how to think more effectively. He details, in a fascinating, comprehensive fashion, the latest knowledge about mind-brain functioning. You can put his specific, helpful reporting
Aug 03, 2008 rated it it was amazing
Not the sort of thing I'm inclined to read cover to cover, but I've been dipping into it a lot lately and it's great. Real, recent research, not dumbed down but distilled to be very readable, and all with a down to earth tone. The message is something like: yes, people are complicated and often mysterious, but actually the people who study people and their brains have gathered up a fair amount of information, some of which can actually be put to use in everyday life. There's a lot of interesting ...more
Morgan Summerfield
Sep 07, 2012 rated it it was amazing
I was so thankful to find that there was an owner's manual for the brain. : ) Though my brain isn't terribly normal, there were still bits I could apply. I refer back to it often. Check out page 236 on Hormones and Emotions. Men experience hormonal fluxes as well as women and it affects the brains of both. ...more
Marcos De Mephistopheles
May 23, 2012 rated it it was amazing
Shelves: favorites
Love it, fuck'n fabulous... Neurons that fire together wire together, therefore if we conceive it we creat it.
Evan T
Jul 21, 2013 rated it it was amazing
A brilliant, lengthy sythesis of lots of brain science findings. I learned a lot about sex differences, the physiological effects of alcohol, and how to keep my cabeza's co-pilot running smoothly. ...more
Jules G
Filled to the brim with knowledge, and organized neatly in subdivided sections. Though not written by a medical professional, Mr. Howard cites his work efficiently.
Feb 25, 2010 rated it it was amazing
I love this book. There is so much information in it I could read it 10 times and still learn things.
Feb 04, 2008 rated it really liked it
I haven't read this entire book. I use it for reference. I think the brain is fascinating! ...more
Feb 26, 2011 rated it really liked it  ·  review of another edition
Shelves: reference
I've enjoyed this book for a few years, I don't plan on actually finishing it- I pick it up to read interesting articles that are relevant to what I'm studying or just for curiosity. ...more
Heather Crawford
Jan 09, 2012 rated it it was amazing
I'm really enjoying this book do far. I like the applications he includes and the knowledge is given from all ends of the topic. ...more
Jun 19, 2010 rated it it was amazing  ·  review of another edition
Everything you can possibly fucking imagine about the human brain--800 plus pages of it; fantastic.
Apr 05, 2008 rated it it was amazing  ·  review of another edition
Very interesting read!
Bill Groce
Sep 29, 2013 is currently reading it
Shelves: psychology
Awesome! Very relevant and insightful! Very useful and applicable information. Based entirely on research.
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David Gamble
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Jul 15, 2016
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Oct 10, 2020
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Mar 08, 2014
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Pierce graduated from Davidson College with a B.A. in 1963. After a three-year tour of duty with the U.S. Army, he completed his Ph.D. in 1971 at the University of North Carolina in Chapel Hill. An organizational consultant for 40 years, he currently is Managing Director of Research and Development at the Center for Applied Cognitive Studies, Charlotte NC USA. He is a member of the American Psycho ...more

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