Coaching with the Brain in Mind: Foundations for Practice

by David Rock, Linda J. Page

DISCOVER THE SCIENCE BEHIND BRAIN-BASED COACHING By understanding how the brain works, coaching professionals can better tailor their language, strategies, and goals to be in alignment with an individual’s “hard-wired” way of thinking. Written by two well-known coaching professionals, David Rock and Linda Page, Coaching with the Brain in Mind presents the tools and methodologies that can be employed by novice and experienced coaches alike to create an effective―and ultimately more rewarding―relationship for both coach and client. This informative guide to the neuroscience of coaching clearly demonstrates how brain-based coaching works in practice, and how the power of the mind can be harnessed to help an individual learn and grow. Illustrated with numerous case examples and stories, this book is organized for immediate use by professionals in their client work. Coverage Building on the existing foundation of coaching by adding neuroscience as an evidence base for the profession, Coaching with the Brain in Mind shows that it is possible to become a better professional coach by understanding how the brain works. As well, the authors, through their research, present that an understanding of neuroscience research, however new and speculative, can help coaches and leaders fulfill their potential as change agents in the lives of others.

Genres: Leadership, Business, Psychology, Nonfiction, Management, Brain

544 pages, Hardcover

First published August 4, 2009

About the author

Dr. David Rock coined the term neuroleadership, and is the Co-founder and CEO of the NeuroLeadership Institute (NLI). The Institute is a 23-year-old cognitive science consultancy that has advised over 50% of the Fortune 100. With operations in 24 countries, the institute brings neuroscientists and leadership experts together to make organizations better for humans through science.

Dr. Rock has authored four successful books including Your Brain at Work, a business best-seller, and has written for and been quoted in hundreds of articles about leadership, organizational effectiveness, and the brain which can be found in Harvard Business Review, The New York Times, The Wall Street Journal, Business Insider, CNBC, Forbes, Fortune, Inc., USA Today, BBC, The Boston Globe and more.

Dr. Rock is originally Australian, though based in the US since 2010. He holds a professional doctorate in the Neuroscience of Leadership from Middlesex University in the UK.

Reviews

[Dara]

Excellent. 4.5. Very helpful with both practical and big picture concepts around the brain and coaching.

[Catherine Huang]

A very good book, provided the breath and depth of how coaching has evolved and how does it relate to other fields, as well as the differences and relationships among those fields.

[Demyan]

As a Cognitive Behavioural Coach, reading this book added tremendous value to the way I coaching some of my clients.

[Glennie Mercer]

This is a good reference text - will read different sections as applicable