Blunders in International Business

by David A. Ricks

This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.

Genres: Business, Nonfiction

192 pages, Paperback

First published June 14, 1993

Reviews

[Marcus Goncalves]

‪Great addition to any cultural coach or academic program. Unfortunately, the examples listed are a bit old, since this was a 2006 version, the last one. It needs major revisions.‬

[David Mayes]

Superb, short, easily readable book documenting "how not to enter a foreign market." These real case study lessons in many instances are hilarious. How could they have done that? A good, enlightening and entertaining book like Michael Lewis' Liar's Poker, but in a different vein.

[Alex Yost]

Not a lot of useful insight.

[Mauricio]

para cuentitos así... o yo también escribo un libro de como echar a perder las cosas por diferencias culturales... la imaginación no tiene límites...

[Angelina Teneva]

Excellent and memorable guide of what not to do in International Business