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Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.

3.83  ·  Rating details ·  1,341 ratings  ·  85 reviews
Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in the world.
The truth is, we no longer live in a world of six degrees of separation. In fact, we're now down to only six pixels of separation, which changes everything we know about doing business.
This is the first book to integrate digital market
Hardcover, 288 pages
Published September 7th 2009 by Business Plus (first published January 1st 2009)
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 ·  1,341 ratings  ·  85 reviews

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Aug 24, 2009 rated it really liked it
I won this book from Goodreads months ago, but have not been able to finish it because everyone kept borrowing it from me to read first.

I figured that I had read enough of it to review it, and when I am completed, I will write more about what I thought of the book.

I initially was interested in the book because my husband works for a company that relies a lot on "get the word out" marketing. So when I saw this book, I thought "perfect".

As I was reading it, I would mention parts of it to my husban
Nov 26, 2010 rated it really liked it
The main thought of Mitch Joel's book is connectedness. No surprise here because he mentions it already in the title. It is also clear that he is talking about the internet and social media connecting people. What may not be so clear is the importance to use these media for yourself, your business and/or your product. He gives a lot of examples why you should be connected, ways to make it happen and what it may mean to you, your company, your product or…. (please fill in the blank).

There are so
May 21, 2012 rated it really liked it
Convincing assessment of the transformation of the way businesses (big, small, even one person) connect to and communicate with their consumers in this web/social media era. Mitch Joel's point that we're all just one degree separated (or 6 pixels, as he puts it) is perceptive and intriguing. Not a detailed how-to, exactly. More of a strategic view - a "what-to" and "why-to".

Even though it was written three or fours years ago (virtually a millennium), it seems perfectly relevant today. Some of hi
Dec 10, 2009 rated it it was amazing
I really enjoyed Mitch Joels voice and message. I found it refreshing that he decided to consider the impact of all of these changes rather than offer up the same step by step Social Media books we are seeing these days. He encourages you to get out there, connect with your customers and helps you understand why this is important. It is a great twist on the old Kevin Bacon game and does help put all of the shifts that the web has brought into our lives into perspective. Mitch will help you and y ...more
Sep 16, 2014 rated it did not like it
Didn't bother finishing it, actually. It's geared towards people in small business and start-ups, not freelancers. While some of the ideas were pertinent, most of them were high-level, preachy, and not a little pretentious. That's great, that some people have created personal brands and become 'internet famous' with social media. It is, however, not a tactic I intend to take myself. If anything, the book has turned me off the idea of personal branding and using social media to make money in gene ...more
Laura Sultan
Jan 25, 2010 rated it it was amazing
Recommends it for: business owners, social media newbies
Six Pixels of Separation is an excellent read for any business exec who wants to know why everyone's buzzing about "social media." Mitch Joel put tools like Twitter, FaceBook, and LinkedIn into perspective by emphasizing the paradigm shift that is happening in the business world as a result of new technologies and social media. Joel explains social networking in a way that will pique the interest of businesses getting started with growing and managing their online brand. On the other hand, seaso ...more
Anne Ku
Mar 25, 2011 rated it really liked it
I read this book together with 3 other books (Long Tail, Super Freakonomics, and Buzz Marketing) in the same period. Well-written. I took a lot of notes. I love the 5 C's of entrepreneurship 2.0 Connecting, Creating, Conversations, Community, and Commerce. I'm doing all of these except the last C. Not enough of it at least. I've been blogging since 1999 --- so it's nice to be validated by the messages in this book.
Mar 26, 2010 added it
Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. by Mitch Joel (2009)
May 25, 2015 rated it liked it
This is a good book for beginners to the digital marketing, social media and connectional intelligence space.
David Starkweather
Mar 28, 2012 rated it liked it
Here is an ultra brief recap. You need to monitor your brand. There are a plethora of tools (free tools) that allow you to proactively monitor yourself and your brand that make it so easy and critical that you cant afford not to.

“people are confused about the meaning of the word ‘branding’. Branding is not the logo, the brochure, or the email. Branding is the heart and soul of a business-and of the people who make up that business. Branding is what the company (or person) ‘is’.”

So what is your b
Eric Ungs
Sep 02, 2009 rated it really liked it
Mitch Joels' blog, Six Pixels of Separation, is a blog where I make a daily effort to make sure to read or listen to his latest posts. He has such an insightful mind and the conversations that derive from it are extremely interesting, and quite humorous. Through my interaction with his blog it made my reading experience that much more exciting.

He is a journalists at heart who now lives in the advertising/marketing world.

His book takes a look at how your business (entrepreneur, small, medium, o
Gene Babon
Mar 30, 2010 rated it liked it
Shelves: strategy
"The new economy is driven by your time vested -- and not by your money invested." Six Pixels of Separation shows you how to become your own media channel and capitalize on making the new economy work for you.

The premise of Six Pixels is to show you how to build your circle of influence via digital channels by adding value to your community and helping others get what they want.

One vehicle to help you accomplish this is to start and maintain a blog. A blog should be one communication component d
Feb 21, 2010 rated it it was amazing
I enjoyed this book, even though it is primarily intended for business owners. I sold my last business several years ago, but I liked reading about how web 2.0 has changed marketing.

I already knew a lot of this information, but there are things that I learned to help me, such as "unconference". The internet helps bring people together with sites like, ning,, etc. Setting up things like google and technorati alerts will allow you to find local events that may be of intere
Ryan Olson
Feb 21, 2011 rated it it was amazing
Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone was one of those books I picked up by chance. The title had me, I didn't even have to read the synopsis, but I knew something special was within the pages.

This is an outstanding book that finally takes the growing Social Media movement and wipes away any fears and better yet, sets out - step by step - how a business should be utilizing the channels of Social Media. This includes Facebook, LinkedIn, Twitter and the
Jun 30, 2010 rated it it was amazing
Have you heard of the six degrees of separation? The concept that you are only six degrees away from meeting anyone who you want to meet or who you need to meet in order to make your business or any other endeavor you have in life a success. Well, now that social networking is here, you can learn to use it to create an environment where you are only six pixels of separation away from anyone you want to meet. In this fascinating, helpful and highly interesting book, Mitch Joel who owns a social m ...more
Nov 22, 2009 rated it really liked it
Shelves: non-fiction
There is no shortage of books on social media and it can be difficult to pick one for someone new to the topic. Mitch Joel's Six Pixels of Separation is a fine place to start. Many themes common to the subject, such as personal branding, blogging, multimedia, mobile Internet, community, transparency, credibility, are all covered. This is not A step-by-step guide to setting up a blog or executing business success on Facebook, but rather the big picture, with enough detail to get you started down ...more
Oct 11, 2010 rated it it was amazing
Expert guide to leveraging the internet for personal success

Columnist Arianna Huffington was once just another ink-stained scribe. Then, in 2005, she launched her liberal blog, The Huffington Post - which, by 2008, was valued at $100 million. A miraculous transformation? Not really. On the web, Huffington's story is not that unusual. Many writers, artists, businesspeople and specialists have used online social networks, blogs and other internet tools to develop profitable personal brands. To lea
Mar 05, 2012 rated it it was amazing
Attention all Oldies but Goodies

It has happened - even if you weren't watching. The world has become a social media. Facebook Rules! Books are becoming obsolete as they are replaces by eBooks. Newspapers are folding. Magazines are dwindling. When shopping, a car is not as necessary as the Internet. It has come to this.

So for all folks who blossomed before the current revolution it is time to read this book and re-blossom. This book is the brain child of digital marketing expert Mitch Joel and he
Jan 05, 2011 rated it it was ok
Shelves: non-fiction
I didn't learn a huge amount from this book, although I found myself nodding a lot as I read. It articulated a lot of thoughts that I shared, even though I might not have formulated them clearly in my mind before.

I think the biggest value of the book might be as a means of helping to convince a reluctant manager of the value of engaging in social media. With me, it was preaching to the converted. I'd be interested to see the reaction of a social media cynic to it - I'm not convinced that the ar
Oct 04, 2009 rated it it was amazing
This is a great reference book for businesspeople who want to know how social media can help grow their businesses, but don't have the time to hang out online and figure it out for themselves. (but if you do have the time, Howell Marketing does a very good job on Twitter.)

At a minimum, businesses need to monitor Twitter, Facebook, etc., to see what is being said about them, then move quickly whenever anything negative pops up. But why stop there when, as Joel says, "the Web provides the ultimat
Joe Nowak
Jul 27, 2011 rated it really liked it
This book explains how the social media available on the Internet can be used as a marketing tool. By the use of statistics and many anecdotal tales, the author, Mitch Joel, explains how even the smallest business can utilize the power of social media to market their product or service.

There is so much information and so many ideas presented that they can easily overwhelm the reader. The best thing to do if one is to use the information in this book is to approach it one step at a time. Try one
Nick Ruffilo
Oct 19, 2009 rated it liked it
Short Review: This is intended for small business owners or medium/big business marketers who are fearful of facebook/don't understand twitter/think community is putting up a message board on their website. If you don't fit in that, this book will probably not be for you.

Longer Review: There were some awesome and amazing lists in this book that are great guides towards handling your social networking. If you've got a reasonable grasp on social networking and how you can come off as a friend of t
Aug 01, 2009 rated it it was amazing
Recommends it for: Business owners and managers
Simply put, this debut by Mitch Joel is a definite must-read for business owners, managers or people just wanting to better understand the digital/social media landscape.

Written in an easygoing, approachable style and without tossing around a lot of confusing technobabble, Joel takes the commonly understood concept of "six degrees of separation" into the digital landscape of "six pixels" and explains the importance of being connected.

The book is as much about understanding new media and personal
Nov 10, 2017 rated it liked it
Shelves: 01-business
This book is well-written, if you ignore the fact that it's very out of date (for example, MySpace was still commonly used at the time). The main point, however, is still relevant: you need to monitor your brand and add value to the world. Being involved in community has always been important, but we now have tools to join or create communities across the world.

“In this world of interconnectedness, the bigger question is , how are you going t spread your story, connect and add value to your life
Andrew Milne
Oct 01, 2010 rated it liked it
I had been reading this before I saw him speak. Post the session I saw I am even more into the book. The inspiration adds to the concept for sure. I will write a review when I am done for sure.


Well as the post just before mine said, I am not sure I learned anything new but I found myself nodding in agreement a lot. I think there is great value in this book ( seeing as it was from 2009, it has stood up pretty well) for people trying to get the gist of what is happening in the digital busi
Sep 09, 2009 rated it really liked it
This book will motivate you to get online and get active. Mitch Joel gives you the information you need to know about where you should be involved, how you should go about getting involved, and most importantly, why you should be involved - now. Before reading this book, I wasn't sure where I stood in relation to all the new media out there. It turns out I'm on the right path, and ahead of the curve compared to most, but I'm also not as cutting edge as I need be. I highly recommend this book to ...more
Jen Alford
Jun 21, 2011 rated it it was ok
This book was helpful in finding ways to use the internet more purposefully. I did find it was a bit repetitive and came across as a bit of an infomercial for his blog, podcast, website, etc. All in all, it shows how important it is to use our online presence in a conscientious way and to be responsive to all feedback. In particular the author focuses putting your presence out there with the assumption that nothing is private and that it could potentially be "out there" for a long time. Would yo ...more
Dave Emmett
Apr 20, 2010 rated it really liked it
I'm not really the target audience for this book, but I quite enjoyed it. Mitch has a great writing style (both in this book and on his blog), and manages to synthesize a ton of information and practical advice into the book. There were times though when it felt a bit frantic, jumping between seemingly diverse concepts that weren't directly related.

I could see myself giving a copy of this book to clients who are really struggling understanding how to enter the digital space. The perspective that
L (Sniffly Kitty)
While the concepts in the book are interesting and useful for businesses, I found the author's style to be somewhat off-putting. He seemed to be like a coach barking at a player. I know a lot of books in this genre strive to be clear, concise, and to the point, but I found the particular style of Mitch to be not entirely to my taste.

Aside from the style, however, the book was fairly informative although as part of the internet generation and a tech geek at that, I do not identify with the seemin
Maggie Tumenbatur
Jun 20, 2016 rated it it was amazing
Although published in 2010, I find it still very actual. Internet of things is clearly still at the beginning and we all have much more to learn, at increased speed. His book remains solid to highlight the most important rules about all that we do on social media, on internet, new business models, and hence creating our own voice and connecting to the world. I find it essential for anyone. Also, follow his podcasts.
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Mitch Joel is Founder of Six Pixels Group - an advisory, investing and content producing company that is focused on commerce and innovation. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon.

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