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Fanning the Creative Spirit

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This playful book is both inspiring and informing. It is a treasure chest of tips, tools and techniques for refreshing the creative spirit. From their unique "Stretchercises™" to their no-fail "Get-Your-Butt-Fired Technique™," this is a primer based on the experiences of two award-winning toy inventors who share their tried-and-true brand of innovative creativity. It is a simplifying of the creative process for everyone, everyday, everywhere.

264 pages, Paperback

First published August 1, 2001

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Profile Image for Dave Smith.
123 reviews
July 7, 2026
This book is amazing. It is amazing because it encourages creativity as well as provides various tools (they do t seem that utilitarian) to Fan the Creative Spirit inside of you.
Charlie and Maria Gersch are proven creatives, inventors of a number of patented, best selling toys and games. When they offer advice about building creative force, ideas, and habits it comes from powerful experience.
What I really love is how they do it unabashedly focused on having fun in the process.
I gave this book five stars. I would give it 20 if I could. I rated it this high because it is a complete resource that belongs on your desk or bedside table, while at the same time delivering prompts, games, and exercises to spur — ignite— creativity where you didn’t know it existed. And by the end you will be able to say you earned a PhD. In Fun.
Displaying 1 of 1 review