Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss

by Richard C. Freed, Shervin Freed, Joseph D. Romano

The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome.

Genres: Business, Writing, Nonfiction

267 pages, Paperback

First published January 1, 1995

Reviews

[Nessreen · Rating 2 out of 5]

Nothing you wouldn't learn from about 2 years of work experience.

[Lacey · Rating 4 out of 5]

Read for a grants and proposals class. Decent.