International Marketing

by Onkvisit

"This fourth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day, and it provides the foundation required to understand the complexities of marketing on a global scale." The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references, and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecdotal or descriptive one alone.

Paperback

First published January 1, 1989

Reviews

[Faizan]

This is a very very good book.
Maybe the best on International Marketing............