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From Products to Services: Insight and Experience from Companies Which Have Embraced the Service Economy
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic m ...more
Hardcover, 353 pages
Published June 1st 2007 by Wiley
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