The Neuro Revolution: How Brain Science Is Changing Our World

by Zack Lynch, Byron Larson

History has already progressed through an agricultural revolution, an industrial revolution, and an information revolution. The Neuro Revolution foretells a fast approaching fourth epoch, one that will radically transform how we all work, live and play. Neurotechnology—brain imaging and other new tools for both understanding and influencing our brains—is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation, taking you into their laboratories, boardrooms and courtrooms for a unique, insider’s glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected—all of us.

Genres: Science, Psychology, Nonfiction, Neuroscience, Futurism

256 pages, Hardcover

First published January 1, 2009

Reviews

[Alan Cook · Rating 4 out of 5]

Really interesting read, about the future of the world as neuroscience advances. Most of the research is very relevant, covering neuroscience and war, art,implanting memories, enhancements/drug use and more. Written in a light tone for the most part. The only complaint I have is that at times in this book, the author(s) feel as though they just keep repeating how "amazing" these advances are. I got that the first time and it doesn't need to be repeated 15+ times. I would prefer they just show me the research and then I will know how amazing it is by reading it. Nonetheless, a fascinating read!

[Jesse Kylmänen · Rating 2 out of 5]

The language and writing of the author are more beautiful and noteworthy than the actual content.
Might be a good introduction to neuroscience, but I feel like the book is too long for its purposes: A guy being hyped up about brain-science (to be fair, neurology saved his life).
There are some cool little sparks of interest within the book that have less to do with the actual subject.

[Belay_on · Rating 1 out of 5]

Ugh.
I got this book for free answering a survey at work.
I'm glad I didn't pay for it.
I read the intro.
I started to read the first chapter but I was bored out of my mind.
Skipped to the second chapter.
Skipped to the third chapter.
Read the titles to the remaining chapters.
Gave up.

My degrees are in Math/BioMath so I was really interested in reading this book.
However, as one of my anthropology teacher once said:"It doesn't matter if what you have to say is great and important: if you are boring, nobody will read it."

[Erin · Rating 3 out of 5]

It's not always well written. It's not always well organized. However, all in all, I found it to be highly interesting and thought provoking.

The knowledge gleaned from neuroscience research is going to affect all of us. I hope the usages are mostly positive, although we all know there will be some negative applications.

http://www.theneurorevolution.com/

[Maree Kimberley · Rating 3 out of 5]

Comprehensive review of latest & coming innovations in neuroscience and how they may impact upon various aspects of our lives from law to spirituality and almost everything in between. Lynch tends to get carried away with his own enthusiasm at times but overall this is an interesting and thought provoking read.

[Isabella · Rating 3 out of 5]

Some interesting ideas about applications of neuro tech but could be quite tangential at times. The research in some chapters feels a little insubstantial.