Are You Normal About Money? - Do You Behave Like Everyone Else? Copy Display

by Bernice Kanner

Marketing diva Bernice Kanner has statistics that show how we just might be! Drawing on exclusive Bloomberg.com surveys and her superb industry sources on Madison Avenue, Kanner exposes our most furtive desires, wacky habits, and undiscovered attitudes toward the stuff we buy with. What would we do with more money than we know what to do with? Although 56 percent say we'd use it to reduce stress, 42 percent claim we?d stay at our jobs. Go figure.If we take out our wallets, are our bills in order, by denomination? In 72 percent of our wallets, they are.If we scored $10 million, 27 percent of us wouldn't give a dime to charity. And for $10 million, a quarter of us would abandon all our friends.For $10,000, would we shave our heads? Well, 59 percent would do it in a heartbeat.More than half of all college students and recent grads expect to be millionaires by the time they reach 40. How much wealth is enough? How far would we go if the price was right? Do we buy our pets holiday gifts? See how our behavior compares to others. When it comes to money, are we normal?

Paperback

First published October 1, 2001

Reviews

[Andie · Rating 2 out of 5]

It's basically a collection of percentages based on studies that were done about how we feel about money. I'll admit that I do fall into the normal category on some of these. And yes, I would shave my head completely for $10,000.

[Megan · Rating 2 out of 5]

I like statistics.