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Business Across Cultures
Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicult ...more
Paperback, 362 pages
Published February 13th 2004 by Capstone
(first published December 19th 2003)
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