The Deciding Factor: The Power of Analytics to Make Every Decision a Winner

by Larry E. Rosenberger, John Nash, Ann Graham (Contributor)

Praise for The Deciding Factor "Both companies and governments have made some poor decisions recently, and almost all would benefit from more fact-based and analytical approaches. This book provides clear methods and extensive examples for organizations that want to make better, faster, and more consistent decisions."—Thomas H. Davenport, author, Competing on Analytics, and President's Distinguished Professor of Information Technology and Management, Babson College "The secrets of the decision-making processes employed by the most successful corporations of the world are revealed in The Deciding Factor. Both corporate decision makers as well as analysts will gain invaluable insights from this treasure trove of case studies and expert guidelines."
—Robert Heller, former president and CEO of VISA U.S.A., and former governor, Federal Reserve Board "Information, used correctly and creatively, can be a source of tremendous customer value, competitive advantage, and company profitability. The Deciding Factor will help you understand if you have this opportunity, and how you might seize it."
—Nigel Morris, co-founder, Capital One Financial Services "There has never been a more important time in business history to truly understand both the technical strengths and conceptual weaknesses of decision analytics. If you're prepared to be serious, The Deciding Factor offers the insider's insights that matter when managing innovation risk."
—Michael Schrage, author, Serious Play, and research associate, MIT Sloan School of Management

272 pages, Hardcover

First published January 1, 2009

Reviews

[Unojoe2 · Rating 4 out of 5]

Interesting. Written in cooperation with one of the leading analytics developers for the software that determines your credit score. Addresses questions of what is taken into consideration in evaluating the credit score.

[Theodore Kinni · Rating 3 out of 5]

Great overview of the power of analytics-driven decision management to drive organic growth from execs at Fair Isaac Corp, a pioneer in the field and creator - for better or worse - of your FICO credit score.

[Jason · Rating 2 out of 5]

Was a little too sales pitchy. Had a lot of brags about the company and did not flow well as an audiobook.

[Nirav · Rating 5 out of 5]

Great book. Provides great insights into the use of analytics for decision sciences.