Catalog Design: Art of Creating Desire

by Dianna Edwards, Robert Valentine

This gorgeous volume examines the lucrative, competitive, and challenging world of catalog design. Profiling some of today’s most beautiful (and controversial) catalogs including Neiman Marcus, Habitat, Martha by Mail, Banana Republic, Abercrombie & Fitch, and more Catalog Design examines how the best catalogs forge emotional connections that make us not just comfortable but eager to buy. Filled with full-color photos and intriguing historical and descriptive text, it demonstrates the how, why, and what-if of great catalog design. Dianna Edwards specializes in creative writing for and about graphic design and advertising. She is a contributor to Step Inside Graphics and Oz Magazine. Edwards teaches creative writing and ethics at the Portfolio Center, in Atlanta, Georgia. Robert Valentine has provided strategic brand positioning for clients ranging from the Metropolitan Museum of Modern Art, in New York City, to the White House to Target. His work is part of the permanent collections at the Cooper Hewitt Museum, the Victoria & Albert Museum, and the Smithsonian Institution. The Valentine Group is headquartered in New York City.

Genres: Design

160 pages, Paperback

First published March 1, 2001