For years and years in every possible framework we have been taught to think within the lines, but it’s time for a wakeup call.
We must free ourselves from the fixed ways of thinking and encourage the creative potential with which we were born. You will learn how to initiate and lead processes, how to make breakthroughs, face your fear of change, swim against the current, dare, be open to adventure, and surprise your surroundings – but most importantly, yourself!
The book does so with depth and humor, at times it is serious and at others lighthearted, all while teaching realistic and practical tools.
I blindly stuffed my Kindle with this book last year. I’ve always been curious about books about creativity.
The way that this book is presented as short passages made it easy to read. The author challenges readers on some parts which honestly made me think — and that’s a good thing. Reading this feels like going through a book filled with trivia mainly on examples of tools or techniques presented in a specific subsection. This made it interesting.
I wouldn’t say this book is practical, but I would keep this as reference. It’s insightful filled with a lot of real-life scenarios and stories.
This book presents numerous illustrations on different approaches to creative thinking. if you’re curious about how others have done it, then this is a book worth referencing to.
‘Be unique to leave a mark on our lives and our surroundings’ – wise counsel
Israeli author Yarin Kimor is a TV investigative reporter, director of TV and film documentaries, senior journalist, consultant, professional magician, lecturer, and author. THE MAGIC OF CREATIVE THINKING is his debut publication and is translated from the Hebrew by Lilach Shahar. His mission – systematic creative thinking development – is the subject of multiple workshops in companies and organizations.
Kimor’s book is rich in memorable one-liners or brief passages that illustrate his approach the creative thinking – ‘True creativity is not anarchy nor carelessness nor daydreaming. True creativity is measured by its results and by its contribution. The way to achieve the results seems cunning at times, tricky, and even immoral. The greatest enemy of today’s creativity is yesterday’s creativity…yesterday’s breakthrough becomes today’s routine and is passé by tomorrow, It is a process s is difficult to realize, but it is possible to make progress in it with the help of systematic creative thinking.’ ‘Most people are more connected to their anxieties than to their selfhood, most are enslaved by the expectations of others and do not dare to diverge form social norms. We tend to search in a faraway land for what is right under our noses.’ ‘Systematic creativity does not pray for a miracle, but rather initiates it, takes the imagination as raw material and designs it into reality.’’
There are so many moments in this writing that bear quoting and remembering that keeping the book by the bedside and the workstation provides constant synergy. The section titles of Kimor’s presentation are revealing – The Limits of Imagination, Creativity and Morality, Force of Habit, One-Dimensional Thinking, Uncreative Intuition, Racist Fixations, Cultural Fixations, Political Fixations, Psychological Fixations, Hidden Assumptions/Unconscious Fixations, Physiological Fixations, Graphic Fixations, Verbal Fixations, Marketing and Managerial Fixations, Childlike Thinking, Multidimensional Thinking, Simplicity, Division, Contradiction, Provocation, Thinking from the End to the Beginning, Interdisciplinary Enrichment – each section liberally provides examples and questions that initiate creative thinking growth.
In line with the teaching aspects of his many workshops, the book is full of questions and challenges that initiate thoughts and provide pathways to creative thinking. This is a valuable and much needed book for everyone. Highly recommended.