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Taming the Search-And-Switch Customer: Earning Customer Loyalty in a Compulsion-To-Compare World
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Praise for Taming the Search-and-Switch Customer
"What an excellent wake-up call! Your company's most valuable asset--your loyal customers--have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty thro ...more
"What an excellent wake-up call! Your company's most valuable asset--your loyal customers--have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty thro ...more
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Hardcover, 274 pages
Published
March 1st 2009
by Jossey-Bass
(first published February 25th 2009)
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Mateo Askaripour is a Brooklyn-based writer whose bestselling debut novel, Black Buck, was published in January. It's been a Read with Jenna...
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