The B2B Innovator’s Map: How to Get from Idea to Your First Ten Customers

by Daniel Elizalde

Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them. By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers. 1. Strategic Alignment 2. Market Discovery 3. User Discovery 4. Solution Planning 5. Prototyping 6. Early Adopter

Genres: Business

280 pages, Paperback

Published June 9, 2022

Reviews

[Aceacademicpublishing · Rating 5 out of 5]

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[Daniel Corbin · Rating 5 out of 5]

An absolute must-read for any Product person in the B2B space. It can be challenging to do product-driven innovation in the Enterprise space, but Daniel has mapped out the ideal way to make it happen. His framework is market driven and helps ensure you deliver products that your customers will love.

[Nacho Bassino · Rating 5 out of 5]

Great framework for innovation, especially for B2B enterprises, with step-by-step guides and examples.