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Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future
A NONPROFIT SURVIVAL KIT for HARD TIMES "This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."
― Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."
― Ben Jealous, president, NAACP " Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."
― Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."
― Mark Astarita, director of fundraising, British Red Cross
― Eugene R. Tempel, president, Indiana University Foundation "Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."
― Ben Jealous, president, NAACP " Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."
― Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute "This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."
― Mark Astarita, director of fundraising, British Red Cross
256 pages, Paperback
First published January 1, 2009
About the author
Mal Warwick
33 books497 followersMal Warwick has been reviewing books on his blog, www. malwarwickonbooks.com, since January 2010, typically posting three to five reviews per week. He is a member of the National Book Critics Circle and the Northern California Book Reviewers and serves on the board of directors of the Bay Area Book Festival. He is also a member of the Author’s Guild and has been a member of the Science Fiction and Fantasy Writers of America since the 1970s.
Mal’s most recent book is Hell on Earth: What We Can Learn from Dystopian Fiction (July 2017). He is the author, co-author, or editor of 20 other books, including The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers and the best-selling fundraising text, How to Write Successful Fundraising Appeals, Third Edition.
Mal is a principal in two businesses: a fundraising agency for nonprofits named Mal Warwick Donordigital, which he founded in 1979, and the One World Play Project, manufacturers of a virtually indestructible soccer ball that benefits more than 50 million children in 176 countries. The One World Play Project is a B Corporation and a California Benefit Corporation. Mal serves on the board of directors.
For three decades—the 1980s, 90s, and 00s—Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices. He is the founder of Mal Warwick Donordigital, which maintains offices in Berkeley, California and Washington, DC. The firm has served nonprofit organizations nationwide since 1979. MWD is a Founding B Corporation and a California Benefit Corporation and is now employee-owned. Mal remains as chair of the board.
A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for more than two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun with Ben Cohen, co-founder of Ben & Jerry’s. Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. He also was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-3.
Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation’s largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Mal and his associates have been responsible for raising more than one billion dollars in the form of small gifts, all of them from individuals.
From 1965 to 1969, Mal was a Peace Corps Volunteer in Ecuador. He holds a bachelor’s degree in history from the University of Michigan.
Mal’s most recent book is Hell on Earth: What We Can Learn from Dystopian Fiction (July 2017). He is the author, co-author, or editor of 20 other books, including The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers and the best-selling fundraising text, How to Write Successful Fundraising Appeals, Third Edition.
Mal is a principal in two businesses: a fundraising agency for nonprofits named Mal Warwick Donordigital, which he founded in 1979, and the One World Play Project, manufacturers of a virtually indestructible soccer ball that benefits more than 50 million children in 176 countries. The One World Play Project is a B Corporation and a California Benefit Corporation. Mal serves on the board of directors.
For three decades—the 1980s, 90s, and 00s—Mal focused on the nonprofit sector as an author, consultant, and public speaker on marketing and fundraising for nonprofit organizations and on the private sector as an advocate for socially and environmentally responsible business policies and practices. He is the founder of Mal Warwick Donordigital, which maintains offices in Berkeley, California and Washington, DC. The firm has served nonprofit organizations nationwide since 1979. MWD is a Founding B Corporation and a California Benefit Corporation and is now employee-owned. Mal remains as chair of the board.
A serial entrepreneur, Mal has been active in promoting social and environmental responsibility in the business community nationwide for more than two decades. He is the co-author of Values-Driven Business: How to Change the World, Make Money, and Have Fun with Ben Cohen, co-founder of Ben & Jerry’s. Along with Cohen and others, Mal was a co-founder of Business for Social Responsibility in 1992 and served on its board during its inaugural year. In 2001, after more than a decade as an active member of Social Venture Network, he began a six-year stretch (2001-7) on its board, serving as Chair for four years. He also was a member of the Founding Advisory Board of the Center for Responsible Business at the Haas School of Business at the University of California, Berkeley, in 2002-3.
Among the hundreds of nonprofits Mal and his colleagues served over the years are many of the nation’s largest and most distinguished charities as well as six Democratic Presidential candidates and scores of small, local, and regional organizations. Collectively, Mal and his associates have been responsible for raising more than one billion dollars in the form of small gifts, all of them from individuals.
From 1965 to 1969, Mal was a Peace Corps Volunteer in Ecuador. He holds a bachelor’s degree in history from the University of Michigan.
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Displaying 1 - 4 of 4 reviews
August 14, 2010
Fundraising When Money Is Tight A Strategic and Practical Guide to Surviving Tough Times and Thriving In The Future by Mal Warwick.
This was a very quick read. I read it in the morning. Now I am writing about it. Mal Warwick describes how to focus nonprofit fundraising efforts in times of recession. There is both less money to raise funds and less money available.
He argues that it is necessary to be more focused in fundraising efforts, focusing your activities on things which have worked before. He suggests cutting out activities that don't raise much money and asking more from fundrasing staff.
A few of the suggestions I liked were that telephone, internet, and direct mail are not separate. For example it is often more effective if you first send a person a letter, then make a followup phone call. I also liked his idea of going back through your old donor lists for the last three years and contacting all the people who did not give this year.
Mal Warwick makes nine major points in this book, reassess your donation process, strengthen your case for giving, stick to what you have in hand, be selective in cost cutting, go to where the big donors are, stay close to your donors, understand your donors personally, step up your online efforts, and get cooperation throughout an organization for raising funds.
I found some of his ideas on raising funds online interesting. Google has a few charitable programs that are interesting. We recently added a donation button for our foundation to our website.
This is a very quick read with many constructive ideas on how to raise funds. Mal Warwick has written 18 previous books on raising money. http://www.malwarwick.com/
This was a very quick read. I read it in the morning. Now I am writing about it. Mal Warwick describes how to focus nonprofit fundraising efforts in times of recession. There is both less money to raise funds and less money available.
He argues that it is necessary to be more focused in fundraising efforts, focusing your activities on things which have worked before. He suggests cutting out activities that don't raise much money and asking more from fundrasing staff.
A few of the suggestions I liked were that telephone, internet, and direct mail are not separate. For example it is often more effective if you first send a person a letter, then make a followup phone call. I also liked his idea of going back through your old donor lists for the last three years and contacting all the people who did not give this year.
Mal Warwick makes nine major points in this book, reassess your donation process, strengthen your case for giving, stick to what you have in hand, be selective in cost cutting, go to where the big donors are, stay close to your donors, understand your donors personally, step up your online efforts, and get cooperation throughout an organization for raising funds.
I found some of his ideas on raising funds online interesting. Google has a few charitable programs that are interesting. We recently added a donation button for our foundation to our website.
This is a very quick read with many constructive ideas on how to raise funds. Mal Warwick has written 18 previous books on raising money. http://www.malwarwick.com/
August 5, 2012
Although many of Warwick's theories and observations are no surprise, this short and easy to read guide is worth the read. As advertised,, this is a practical guide that won't take long to get through, reinforces the fact that you are not alone in these troubling times, and may provide a few money saving and creative ways to strengthen your fundraising strategies.
October 9, 2011
Örnek mektuplar yok. Ders kitabı gibi anlatıyor.
December 15, 2012
Useful.
Displaying 1 - 4 of 4 reviews