The Business Case Guide

by Marty J. Schmidt

What must the business case include to ensure credibility? Accuracy? How do I include benefits besides cost savings and increased sales? What does a complete business case look like? The latest edition of the Business Case Guide provides clear, concrete answers to questions like these and dozens of others. Written with the depth and detail that finance and planning professionals require, the Guide is also rich in practical help and examples for those with little or no background in those areas. The Guide has been recognized as a vital resource for those who build the business case since 1999 when the first edition appeared. Illustrations and step by step guidance are designed to get you started immediately and finished as quickly as possible. See the Table of Contenst and excerpt from Chapter 1 for an overview. This new edition also clarifies important differences between cases for businesses, non-profit organizations, educational institutions, and government and military organizations.

Genres: Business

266 pages, Paperback

First published May 3, 2002

Reviews

[Yuting · Rating 3 out of 5]

A fantastic, definitive step by step guide on how to build, present, and sell your business case for your idea in a corporate environment. This book is especially valuable if multiple stakeholders/decision makers have the power to approve or reject your business case.

Of great value to managers, executives, entrepreneurs, non-profits, and project managers.

[Jason Mesiarik · Rating 4 out of 5]

Whether novice or not, this concise guide provides sales professionals with the tools and techniques to survive in today's market.