Organising a Conference: How to Plan and Run a Successful and Effective Event

by Pauline Appleby

Manual for organising conferences or events for a large or small company. This book explains just how you go about it. It has all that is needed to know venue selection; speaker sourcing; brochure design; registration; budgeting; sponsorship; audio-visuals; press coverage; and evaluation. It shows how to plan and run an effective event New, third more improvements to this classic manual! Whether you are organising a conference or an event for a large or small company - for fundraising, promotion or for sharing information - this practical book explains step-by-step just how you go about it. It has all you need to know Venue selection; Speaker sourcing; Brochure design; Registration; Budgeting; Sponsorship; Audio-visuals; Press coverage; and Evaluation. This book shows you how to avoid the pitfalls and how to plan and run an effective event that will impress your colleagues as well as your customers.

144 pages, Paperback

First published January 1, 1900

Reviews

[Muhammed Umar]

An essential book that covers mostly on how to organize a conference (i.e. useful for people who are tasked to organize events but do not know how to). There are parts which requires updating (i.e. use of social media for marketing, and online event booking and feedback forms). Overall it was a simple read.

[Eleni Konstantine]

3.5 stars - a quick overview