Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

by Merry Baskin (Editor), Mark Earls (Editor), Dominic Mills (Foreword)

The way the advertising industry operates has changed vastly in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with all the latest important ideas available online, in journals, in books and at conferences.

212 pages, Hardcover

First published October 3, 2002