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Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

4.38  ·  Rating details ·  1,675 ratings  ·  117 reviews
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?

FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.
FACT! Captions under photos get 200 percent greater readership than non-headline copy.
FACT! Ads with sale prices draw 20 percent more attention.
FACT! Half-pa
Paperback, 208 pages
Published November 15th 2008 by Career Press (first published November 3rd 2008)
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Average rating 4.38  · 
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Dejan Nikolic
Jun 14, 2013 rated it it was amazing
I usually don't buy books with covers like this one. It's what it said on it that made me buy. And that is exactly what this book is about. How to tell people how awesome your product or service is and actually give them this urge to buy. No more, no less. And it works. ...more
Nura Yusof
Jul 25, 2011 rated it it was amazing
This book is a gold mine! I made notes on almost every single page.

The best part I liked was on page 184 when he says,

""Advertising is not supposed to be entertainment! You may be entertained by it, but that's not its purpose. It's not a creativity contest. It's not meant to grace the walls of the Louvre in Paris. It's also not poetry, comedy, or a riddle to be figured out. Advertising is not about winning awards for being tricky, off-the-wall, or ingenious. Advertising - plain and simple - is a
Aug 01, 2019 rated it it was amazing
Shelves: business, favorites, 2019
This became a favorite, it's a copywriting TEXTBOOK, anyone who wants to write a good copy and doesn't know where to start, this is the book for you. I will read and reread again and again for sure ...more
Amir Jabbari
May 09, 2020 rated it really liked it  ·  review of another edition
I really liked the second part of the book when the author addresses the issue of persuasion and advertising by relying on Cialdini's work ...more
Dec 02, 2020 rated it did not like it
Oh my god this book is awful. It did not age well at all.

First off, if you’ve read any other business books or taken a psychology class, you know all this information already.

Second, consumers are influenced in other ways now. While the author encourages advertisers to exploit people’s racism, classism, and ableism, many consumers now - especially young consumers - would never buy a product or service that protects you from “a drug-blitzed thug on the street.”

The author doesn’t speak at all to
Christ Lewis
Nov 05, 2014 rated it it was amazing
My friend recommended me to read this book. Before I have seen this book, I fell in love with its cover already. I truly understand why people bought this book. It's because of the attractive cover and title that I was interested in. As I read, I really learned. I learned the Life Force 8 that really cover the behaviours of all people. I learn the psychology things that made me realize how people think and act in each situation. This book gives a lot of understandable examples and they are reall ...more
Jun 29, 2009 rated it it was amazing
Savvy insider’s guide to advertising

Selling is a basic human interaction. Yet, most professionals in advertising and related fields understand very little about what actually drives people to buy. In this short, punchy book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers’ deepest desires and impulses. Although Whitman’s advice is app
João Dias
Sep 21, 2020 rated it liked it  ·  review of another edition
Shelves: business
A bit disappointed about the content covered but it was an enjoyable read and it's a very good compilation of marketing tricks and tips.

Marketing is not my area but I decided to give it a try nevertheless. My goal was to get interesting insights on how the ads industry uses psychological bias to influence people, try to get more immune to that, and maybe learn one or two things that I could apply to my daily job as a software engineer.

The biggest issue I see here is that the majority of the boo
Oct 03, 2020 rated it really liked it  ·  review of another edition
Reading this book was at times like a slap in the face.

This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad.

I've read three ad books (four if you count Cialdini) and this book was probably the best. Probably because the author of this book has done seminars, so he knows where the average person screws up.

Some negatives:

It's very information dense making it tough to read. The structure is a bit
Colin Larcombe
Jan 07, 2020 rated it really liked it
Shelves: business
Interesting but hard to put into practise
Anurag Dahal
May 26, 2020 rated it really liked it  ·  review of another edition
A bit old and dated
Ypatios Varelas
Mar 14, 2017 rated it really liked it
The book is a collection of techniques and hints that can help boost advertising efficiency and sales for almost anything. It's uplifting, it makes you think a lot about things to try out (or avoid!), it's full of tricks and provides lots of examples that are easy to follow. However, it's not a five star book.

- There is too much information included! It would be helpful to see some priorities on what to apply, which of the principles are more important/effective. The author just pours in tenths
deleted d
Sep 10, 2014 rated it really liked it
Book review - CA$HVERTISING: Great actionable advice to write ads that SELL

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
My Rating: 4.5 out of 5 stars

Short Summary of Book:
A great book for advertisers. The author shares simply how to use ads to create a response, and showed me that advertising is more than just words, it is art. By reading the chapters alone you get a feel for what is good copywriting and it's neatly organize
Dec 26, 2020 rated it it was amazing  ·  review of another edition
If How to Win Friends & Influence People and Copywriting had a baby it would be this book- some good psychology on persuasion and advertising. People want to know what’s in it for them!
May 23, 2020 rated it it was ok  ·  review of another edition
Some very good tips, some very outdated ones. The writing style can be difficult to digest at times.

If those "what this man did will SHOCK you" or "101 secrets to make money FAST" kind of ads make your eyes roll, this book is not for you. The tips tell you to go for the lowest hanging fruit. Are they effective? Absolutely. But if you want to communicate in an authentic way, I would take most of the tips in this book with a grain of salt.

"Ca$hvertising" is good supplemental reading, but it doesn'
Giuseppe Burtini
May 10, 2017 rated it it was amazing
One of my favourite copywriting books. Every page has actionable insights. I always tell people to not judge the "self-help" look of the cover, as the content really is gold for a new copywriter. ...more
Aljaz Motion Cut
Compeling book that conveys all required information to make your add stand out better in the marketplace and bring more attention to the reader and make your add boost your sales.
Mar 03, 2020 rated it really liked it
Whitman's writing style can be grating at times; could be described as "arrogant/condescending" throughout and sometimes overly so. Nonetheless, this is a useful compendium that I can see keeping close as a reference whenever writing new ads. The book hasn't necessarily aged so well in the era of digital marketing, however, and could use an update. Latest edition at time of this writing is '08-09. The chapters on direct mail and physical coupon cutting aren't necessarily so relevant to most busi ...more
Oct 11, 2012 rated it it was amazing
Full Book Review: Cashvertising Book Review

Want Better Results From Your Advertising? Ad expert Drew Eric Whitman says:

“I’ll teach you more about how to create powerfully effective moneymaking advertising than your competitors will know in their entire careers-guaranteed!”

Ok, so did that catch your attention?

I couldn’t have written something more catching, and smooth than a professional ad-copy marketer like Drew Eric Whitman. This man is a genius, not by chance or luck, but by knowledge, expert
Kyle Robins
Jan 14, 2018 rated it it was amazing
As a marketer, this book has been invaluable at further understanding consumer phycology.

Follow these easy to understand, data-based principles that Dr. Whitman has laid out and you will be sure to get a better bang for your buck on any ads.

My biggest takeaway that I will remember forever is the understand of what people really want, which in this book is coined the “Life Force 8”.

These are:
1. Desire to live, enjoy life, and have a long life.
2. Desire to enjoy food and beverages
3. Desire to be
Mar 10, 2021 is currently reading it  ·  review of another edition
Shelves: business, audio, scribd
Reading this one with my ears... Like a lot of writing by people who spend too much time thinking about sales, the style is pretty grating. But the content seems solid.

Fortunately, I also have access to the eBook edition, so I can take notes!

p. 25
The Life-Force 8
(we have bio drive to desire these things)
"1. Survival, enjoyment of life, life extension.
2. Enjoyment of food and beverages.
3. Freedom from pain, fear, and danger.
4. Sexual companionship.
5. Comfortable living conditions.
6. To be s
Apr 08, 2019 rated it it was amazing
Ca$hvertising... Where do I start?! This is hands down the best book on advertising that I have read to date. The author doesn't waste a single sentence with his approach to teaching the reader advertising. Throughout the text, he quotes a number of well-recognized authorities on the subject and numerous studies that support his findings. There's dozens of lists, examples, and practical steps to follow that will immediately make a difference in your own advertising efforts. The book is well orga ...more
Ravi Sharma
Feb 10, 2019 rated it it was amazing
Do you think you are a rational buyer?

Do you want to know how you are played to buy stuff that you would never need?

Do you think you have nothing to do with Sales/Marketing?

Haah! Drew Whitman lifts curtain on the most powerful techniques that have been bombarded on your psyche for just one purpose-

Loosen your purse-string!

The book is such a fascinating read- A cross between Human Psychology, Intelligence hooks and Clever techniques.

PS : You will feel so gullible and powerful at the same time.
craig washington

I have worked in advertising and sales for many years and thought that I knew everything when it came to moving a product. To paraphrase the Thomas Edison quote at the end of the book, I didn't know one millionth of one percent. Reading this book gave me a much more in depth view of the science of advertising. I'm going to apply these tips to writing even better copy. Thanks Drew.
Dennis Pilat
Jun 13, 2019 rated it it was amazing  ·  review of another edition
I thought it was a good book.

It seems like Drew read the Gary Halbert letters where Gary said to read a lot of books on a certain topic. Then from all the books you’ve read, take out the most important and useful ideas, combine them, and making them into your own product.

Which isn’t a bad thing.

All in all, I recommend this book. Definitely will be a reference when I’m writing my advertisements.
Danny Marken
Feb 21, 2020 rated it it was amazing  ·  review of another edition
At last! A dense source of info, void of fluff!

I took notes and highlighted so much in this book.

I NEVER take notes. I often just listen to books on audible but this one I had to read and absorb every word.

The book is broken down into really easy to integrate bite-sized chunks. My favorite part is chapter 4, which simplified everything you have learned and then follows up with where to go next in your advertising and copywriting studies.
Apr 20, 2020 rated it it was amazing  ·  review of another edition
This is an amazing book and for anyone who is new to marketing and more specifically to copywriting. There are a lot of good insights into how to write good copy and some of the psychology behind it. Since this book was published nearly 12 years ago in 2008, most of the focus is on print ads and most of the advice for websites is outdated. However the copywriting principles can still be tweaked to fit today’s platforms.
James Kakai
Jun 15, 2020 rated it liked it
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Luc de Bruin
Jan 31, 2021 rated it it was amazing  ·  review of another edition
What a timeless masterpiece. It gets down to the psychological triggers on why people buy. From behavioral psychology to design and color preferences.

The book is written clear and was a very easy read. The examples used in this book were often from magazine ads. Nevertheless, the core concepts translate into online advertising as well.

Favorite line: “In advertising it’s not clever to be clever”
Feb 03, 2020 rated it really liked it  ·  review of another edition
If you work in a marketing capacity (especially if you write ads) then this is a helpful resource. I love how Whitman focuses a lot on consumer psychology and what works – backed by actual studies. This is one to have nearby as you'll be drawing from a lot of principles he teaches in this book. It's also an enjoyable read, unlike a lot of other dry marketing books out there. ...more
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3 likes · 0 comments
“advertising is a subset of communication. Sales is a subset of advertising. Persuasion is a subset of sales. And psychology is a subset of persuasion.” 1 likes
“Listen: Your goal is not to create new fears, but to tap into existing fears, either those on the forefront of consumers’ minds, or those that require a little digging to uncover.” 0 likes
More quotes…