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The Strength of Weak Ties
 
by
Mark Granovetter
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The Strength of Weak Ties

4.33  ·  Rating details ·  18 ratings  ·  1 review
In a discussion about some "social capital" theories during our pilot analysis and codebook revision meeting late last week, some references to existing research in this area came up.

Following a request, I thought it would be handy to circulate the sources that were part of the discussion - if you ever want to learn about some existing theories of social capital these are
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Published 1973
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Ganesh Sree
Apr 03, 2015 rated it it was amazing
Shelves: consulting
Completely changed my perspective on social networks. If you are keen in "Information Diffusion" (lets say from marketing, corporate communications etc) then this work has even more relevance to you

The rise of social media has only further fuelled the power of "Weak Ties" by facilitating its creation and sustenance
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American sociologist and professor at Stanford University who has created theories in modern sociology since the 1970s. He is best known for his work in social network theory and in economic sociology, particularly his theory on the spread of information in social networks known as "The Strength of Weak Ties" (1973).