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Inbound Marketing: Get Found Using Google, Social Media, and Blogs

3.88  ·  Rating details ·  3,868 ratings  ·  164 reviews
Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and b
Hardcover, 226 pages
Published October 1st 2009 by John Wiley & Sons (first published 2009)
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Janette Fuller
Feb 16, 2011 rated it really liked it
Shelves: social-media
Here is a list of things that I learned from Inbound Marketing;

You do not have to invest thousands of dollars on web site design. The authors suggest that you add a blog to your site. This is something that can be updated on a regular basis. It is important to create lots of compelling content that will attract people to your site.

Measure the outreach of your web site by using a Web analytics tool like Website Grader. This is a free sevice that offers a wealth of information. It is important t
Scott Dinsmore
Jan 20, 2010 rated it it was amazing
Topics Covered:

Dramatically increasing traffic to your website or blog
Inbound marketing
Online positioning
LinkedIn, Facebook, Twitter and the future of online marketing


How many of you have web marketing down cold? Do you totally understand how to use Twitter, LinkedIn, Facebook, Digg and all the other less than intuitively-named social networking tools out there? There are few people who can answer yes to either of those questions and those of you who can, it may be the case that you might
A straightforward introduction to social media--

The book pretty much lays out the basics of how to use Google, Facebook, Twitter, Youtube, Linkedin, Digg, Stumbledupon, and others. It also goes over SEO (Search Engine Optimization) at the most basic level for anyone not familiar with it. After explaining all the basics, it gives you tips and tools to increase traffic to your site using social media.

The content is very straightforward and, unfortunately, commonsensical for anyone who is familiar
Leonard Gaya
This is a short and pretty straightforward book on “inbound marketing” by the two founders of HubSpot. It explains, in simple terms, what small and not so small businesses should do to attract, convert, transform and delight users and customers online. In other words, it’s a web-marketing primer that covers content, blogging, SEO and SEM, social networking, on-site calls-to-action and landing-pages, lead nurturing, as well as hiring digital staff, picking a communication agency and starting a di ...more
Kenan Omerspahic
Great book.

Everyone who wants to start their own business, whether online or offline, should first learn the basics and get into the market, and it is these basics that can be best learned by reading Inbound marketing. Each chapter is full of helpful tips. 

I think that those who follow all the steps from the first to the last chapter, that success is guaranteed.
Oct 26, 2010 rated it really liked it
This is a good reminder, to web geeks like me in particular, that most of the target market for most products isn't as web savvy as we are. I nominally "know" all of the things mentioned in the book, but it truly drives home the stuff that is the real meat of web marketing (and any marketing, really): how to channel a barrage of web traffic from leads into paying customers.

Simply designing your site around SEO concepts, knowing how to use Twitter/LinkedIn/Facebook, and isn't going to net you the
Raquel Richardson
Jun 29, 2010 rated it it was ok
Recommends it for: young marketing professionals
Shelves: business
I was expecting more out of this book, but it was only entry level sutff. Good to read if you want to know more about the basics of social media and creating inbound marketing, bad if you already have a marketing brain.
Feb 03, 2013 rated it it was amazing
This is an incredible marketing book. All the new rules of marketing on the Internet. This is not the old Internet rules but the new way to get found and boost your presence in order to gain customers.
Phil Costa
Oct 03, 2010 rated it it was ok
Sort of interesting but mostly just a thinly veiled way to drive people to build mindshare for HubSpot.
Jun 20, 2012 rated it it was amazing
A beginner's guide. Very easy to read with lots of tips and advices to start marketing using social tools. Good for re-read any time.
Oct 29, 2019 rated it liked it
Shelves: business-books
The biggest issue with this book is that, reading it in Q3 2019, it already feels a bit dated. While most of the basics especially on content marketing still remain true, this industry shifts so quickly that some parts feel old. For example, they talk about 'Vine' in the section on social media.

This book is good for Small Business Owners or people wihtout any experience in Digital Marketing who just want an introduction to the field. It is a very easy read and there are some good insights that
Fahim Sachedina
Oct 09, 2017 rated it liked it
As some of the other reviewers have stated, it's hard to review a foundational book that was written a while ago. Marketing is a really dynamic industry so a lot of modern organisations understand the value behind Inbound Marketing.

Nonetheless, I wanted to re-read this to cement my foundational understanding and pick up some golden nuggets of wisdom (which I definitely did!). If you know the core concepts then it can turn into a really quick read.

On the other side of the coin, if you're new to
Feb 11, 2018 rated it really liked it
Good book with some good insights in the new marketing age.

The authors own a marketing company so it gets in the way of the knowledge sharing but still bearable.

Overall a solid book for a intro in the new digital marketing age.
Mar 28, 2020 rated it liked it
I will call it 101 Marketing online. Yes it has everything about online marketing and the beginnings. Right now it's a quite obsolete book but still has some good advises.
Visuals are good and examples are simple and explained in a beginner level.
Cem Guvener
Feb 07, 2017 rated it it was ok
Tough to rate these kinds of books after 8 years from their publication date as things in these markets change almost around the clock.
Palaash Tarapore
May 22, 2017 rated it really liked it
An essential introduction to Modern Warfare/Marketing.
Arnab Padhi
good for beginners. Not at all recommended for any person with basic knowledge of inbound or internet marketing.
Mar 05, 2018 rated it liked it
Basic yet powerful I believe.
May 29, 2018 rated it really liked it
Shelves: marketing
Gives a great overview of Inbound Marketing, great examples and amazing list of steps at the end to start off your Inbound Marketing. Really helpful!
Mike Ncube
Jun 26, 2018 rated it it was amazing  ·  review of another edition
Shelves: marketing
The best book available on inbound marketing
Ishtiak Hasan
Jan 12, 2019 rated it liked it
A good read but almost outdated.
Kaitlin Sarago
This book feels a bit outdated to read in 2019, but covers the basics well.
Lucas Mroz
Sep 06, 2019 rated it it was ok
Good foundational book but waaaaay too old. Better get those bookmarks and RSS reader ready!!! Lol
Blog on Books
Mar 29, 2010 rated it liked it
With Facebook announcing this week that they will hit 400,000,000 users, it’s high time everyone learn about social media and ‘inbound marketing.’ If you have yet to dip your marketing toe in the social media waters, ‘Inbound Marketing’ is the place to begin.
This book written by a pair of staffers at industry SEO/analytics firm HubSpot, outlines the basics for growing your customer base using the online platforms and tools of the new web order. Tips for basic SEO as well as how to develop an eff
Gene Babon
May 26, 2012 rated it it was amazing
Shelves: strategy
Inbound marketing is about getting found online. Getting found by customers who might wish to purchase your products or services. Getting found by recruiters and hiring managers who might wish to employ your unique talents. If you wish to be found, get this book and practice its principles.

Written by the co-founders of HubSpot, an inbound marketing software company, Inbound Marketing will show you how marketing has changed in the era of social media and how you can change with the times.

Joe O'Donnell
Traditional interruption-based marketing techniques are broken and no longer work. As people become more effective at blocking out traditional marketing techniques, brands need to concentrate on drawing customers towards them through a mix of social media and compelling web content.

That 19s the central argument of Brian Halligan and Dharmesh Shah, authors of 1CInbound Marketing 1D. Whether you are a big corporation or an SME, Halligan and Shah say you must follow certain principles if you want t
Mar 04, 2013 rated it it was amazing
I've been a long time user of social media and have had my own personal and company web site since 1997, but there are always new things to learn. Brian Halligan and Dharmesh Shah are the co-founders of an upstart marketing firm called HubSpot and their book Inbound Marketing is essential reading for anybody who wants to get serious about using social media as part of their marketing strategy. Halligan and Shah are passionate about inbound marketing and their company HubSpot is one of the ringle ...more
Nura Yusof
Jul 25, 2011 rated it liked it
As a person involved in the business of "changing behaviours" with particular interest in using the Internet as THE channel of communication, I had always wondered about the different methods used by big client and big digital agencies (the ones with big money) compared to those used by the internet marketing entrepreneurs (with little to no budget for marketing).

This book marries the two different methods.

While the two authors have convincingly proved that one does not need big budgets to exec
Dane Cobain
Aug 11, 2015 rated it it was amazing
This book is the sort of book that doesn’t come along very often but when it does, it changes everything. Halligan and Shah are the CEOs of HubSpot, the marketing automation company that recently went public and surpassed most expectations for their entry to the stock market. HubSpot practices exactly what it preaches, inbound marketing, to such an extent that they reap huge rewards for it, too.

The concept of inbound marketing is pretty simple – no longer should you interrupt customers by placin
Ron Arden
You need to get this book. It's terrific. It's filled with practical advice, checklists at the end of every chapter and a great program to implement inbound marketing for anyone in business. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, have taken their business ideas and experiences and turned them into a great how-to guide. If you follow HubSpot as a company, you can see they live what they recommend.

I love the last chapter "Tips from the Trenches for Startups". It has 26 things t
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