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The Complete Idiot's Guide to Branding Yourself
A brand new look at a time-tested business practice.
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It
? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand
Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It
? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand
272 pages, Paperback
First published April 24, 2009
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Displaying 1 - 3 of 3 reviews
May 5, 2010
Skimmed.
January 16, 2012
Very useful in helping with long term careers.
February 24, 2013
Picked it up for $5 at Chapters.
Displaying 1 - 3 of 3 reviews