The Complete Idiot's Guide to Branding Yourself

by Sherry Beck Paprocki, Ray Paprocki

A brand new look at a time-tested business practice.

Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It

? An in-depth understanding of the principles of successful brand building-in any context
? Practical tools to build and manage powerful relationships
? Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
? Advanced techniques to continually refine your unique personal brand

272 pages, Paperback

First published April 24, 2009

Reviews

[B]

Skimmed.

[Jewels Diva]

Very useful in helping with long term careers.

[Chris Johnson]

Picked it up for $5 at Chapters.