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Snow Leopard: How Legendary Writers Create A Category Of One

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Legendary writers, the ones who stand the test of time, create a category of one. They’re snow leopards. Snow Leopard is the first writing advice book ever written through a Category Design lens. Inside, what you will not find are a bunch of nose-picky suggestions for how you can make your writing “better.” There will be no talk of comma placement, grammatical correctness, or a recap of Joseph Campbell’s “Hero’s Journey.” Instead, you will internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible. Written by the world’s first “business writing band,” Category Pirates—made up of Christopher Lochhead, Eddie Yoon, and Nicolas Cole—Snow Leopard shows you how to create a category for yourself, master the art of Obvious & Non-Obvious content, monetize in new ways, and enjoy a lifelong career of independence, creative freedom, and exponential financial upside. In decades past, David Ogilvy, Gary Halbert, Leo Burnett, Gary Bencivenga, Al Ries & Jack Trout, and many more master communicators have all written about the psychology behind how messages spread. Snow Leopard builds on their work and, along with dozens of new insights and frameworks, roots this thinking in the Digital Age. In this book you will
Whether you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, Snow Leopard is your guide for becoming known for a niche you own. And experiencing the life-changing outcomes that come with being completely differentiated.

270 pages, Kindle Edition

Published July 27, 2022

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Category Pirates

63 books9 followers

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5 stars
66 (67%)
4 stars
22 (22%)
3 stars
7 (7%)
2 stars
1 (1%)
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2 (2%)
Displaying 1 - 17 of 17 reviews
Profile Image for Erica.
1,327 reviews435 followers
March 2, 2023
The apex of The Content Pyramid is to become a Category Creator.
This means you have successfully become known for a niche you own and that niche has a tailwind behind it (that you have either created or accelerated) that will last long enough for you to exceed your “burn rate,” save and invest money, create and buy assets that pay you dividends long into the future, have a meaningful impact on the world, achieve a level of status that ensures new opportunities continue to fall into your lap and allow you to do what you love every single day until the day your life comes to an end.
Pure creative joy.
If this sounds like a pipe dream, we’re here to tell you it’s not. We live this pure creative joy every single day.

I had to read this because of my job.

It gave me a headache.

From "category of one" and 'regular leopards move in groups' to employing the Obvious and the Non-Obvious to Languaging to 'Price your paperback or ebook at $20-$30 because you worked hard to write it and people think they're getting something good if they pay a lot of money for it so this technique will get you boatloads of cash', it's Kids In the Hall's Money Momentum refurbished for wannabe authorial influencers in 2022.

I read the Limited Black Leopard Edition, a 259-paged independently-published paperback priced at $29.99.
I could make a new record for it but I’m not going to because their advice worked - we bought the book and I have spent far too much of my time and effort cataloging it.
Scratch that.
Categorizing it.
Into a category of one.
Profile Image for Rana Habib.
149 reviews56 followers
November 21, 2022
Rate: 10/10

I was sent this book for a promotional video (@booksandthingsexplained).

As someone who regularly enjoys writing and creating content, I've found this book to be incredibly helpful for multiple reasons:

1. It really got me thinking about the kind of content creator that I currently am versus the kind of content creator that I want to be. Currently, I'm more of a curator than a creator. However, to achieve the long-term goals that I set for myself, I need to start creating more meaningful and differentiated content.

2. The book goes into incredible detail about how to leverage, differentiate, and monetize your writing and content so that you can become a Category Creator/Designer (aka, dominate your niche)

3. Practical tools and frameworks are used to help the reader leverage, differentiate, and monetize their writing/content.

It was also a bonus that the book was actually pretty funny
Profile Image for Arjun Sachdev.
40 reviews5 followers
September 9, 2022
Finally, I am done with this book and to be honest, I have learned so much from it that I feel grateful for spending enough time reading this book.

Snow Leopard is an unconventional gem of a book which will teach you how you can create a category of one if you wish to be a legendary writer, creator or thought leader.

Divided into 8 chapters, this book teaches you everything from Content Pyramid, Business Models, Content Free Marketing (this will blow your mind), The Art of Fresh Thinking, etc.

The book contains hard-hitting truths which will teach you timeless principles and make you think in an unconventional manner.

And this book comes from a credible person, Nicolas Cole one of the co-authors of this book himself has garnered more than 100 Million Views.

This book offers a fresh way of thinking urging you to ask yourself “If I want to create obvious content or non-obvious content?” which will separate you from others.

The book will continuously ask questions until you gain clarity and that too with relatable examples.

The example of how Ryan Holiday is enjoying as a category king in education on stoicism was superb, and how being a king spreads wildfire of word of mouth, helps understand the context very well.

The book also post-mortems the content marketing industry which will debunk a lot of your myths. The lies that are covered in the content-free marketing chapter will definitely leave you clueless.

This might look exaggerated but my review of the book won’t do justice to even 10% of how valuable this book can be to the person who is reading the book, and you won’t know how mind-blowing every page of this book is until you get your hands on it.

This book speaks to you with no filters, the language is very straightforward and I am damn sure it is something which a lot of readers would love.

Sometimes you are just short of words because you genuinely can’t appreciate the book enough and that is what I am feeling right now.

But, I am sure this is a book I will go back to again and again because you know you know
Profile Image for Unleash The Knowledge.
109 reviews13 followers
August 10, 2022
The key to getting your message heard today!

The internet is busier than ever.

For good and bad.

It is good in the sense that we all have the ability to publish real-time work and get real-time feedback on it all.

It is bad because you need to be very mindful about your craft and how to grab the attention of others who have a million and one things to do in a given day.

My best advice is to learn from those who have proven strategies, especially those who are not following the masses but instead carving a Category Of One.

The fellas at Category Pirates call this a Snow Leopard.

If you have any interest in writing, you should grab this book simply because dang, look at the cover!

Just the cover ropes me in and makes me want to be this so-called, “Snow Leopard.”

However, beyond that, this book will show you how to internalize a completely new way of framing your ideas, stories, and insights to reach and resonate with the most people possible.

This book covers so many epic topics!

If you are a writer, creator, entrepreneur, executive, public speaker, investor, or industry thought leader, then this MUST be your next read.

You are learning from those who have DONE the work, not just TALKED about the work.

This book will set you free and let your ideas and thoughts blast through the internet and beyond to impact others positively.
Profile Image for Adam.
80 reviews6 followers
September 3, 2022
In a world full of competition being different and standing out is tough, especially in the digital world. This book by the category pirates will definitely help you to become a snow leopard and stand alone. The best writers, the ones that stand the test of time are those that create their own categories.

Following on from their previous books about Category Design in business and marketing, this book dives into the world of content creation and is geared toward creators.

Making my way through the book slowly and it’s amazing so far!
Profile Image for Maria Vargas.
16 reviews4 followers
February 16, 2023
This book is what us millennial/genZers should have read in school. Category building, non-obvious/obvious, gosh now I see this everywhere! Lots of learning to do and implementation but the book is excellent. It’s quilted from their past writings, which is essentially the model they write about. The one thing I wish it had was visuals. I tend to be a visual learner and there were some instances like the pyramid that I wish was drawn out. But overall, I highly recommend this read.
4 reviews1 follower
October 12, 2022
Brilliant— a strategy book for thinkers

The Category Pirates strike gold. Snow Leopard is a strategy book for competing through differentiated category design, language and value proposition design.
19 reviews
October 12, 2022
fresh thinking on what you do & how you talk about it

This is a great book, full of insight!

I’ve taken away implementable knowledge on naming and claiming my category, & writing superior content.

Awesome book. 10/10 recommend

Profile Image for Rianne Klein Geltink.
23 reviews1 follower
October 13, 2022
Every book the Pirates published so far have been been absolutely phenomenal. The pirates are my absolute favorite marketing teachers these years.

Inwas reading this book whilst launching an information product and I was able to apply some of the ideas directly. So so good.
Author 4 books2 followers
November 30, 2022
Wow. Just wow. I'm not usually blown away by non-fiction, but this is stuff I'd never heard said before. Really, really worth reading. It explains a lot about how and why companies and ideas are viral and successful, or not.
9 reviews
December 24, 2022
If you are considering writing a book this is the place to start. Loaded with non-obvious forward thinking content that provides data to back presented conclusions and actionable insights (and a checklist!) For actually doing the work of writing.

Highly recommend.
January 27, 2023
A must-read if you want to understand how you can create meaningful content to your audience.

The book is a clear guide, full of examples with new concepts related to copywriting.

Extra bonus is also the “how” you can do (should) do money with your content.

Profile Image for Benjamin Wann.
Author 3 books2 followers
January 28, 2023
Interesting at times

Parts of this book captivated me, especially early on. The mid section felt like a slog. It helped me think through my positioning
Profile Image for ML O'Brien.
108 reviews1 follower
February 26, 2023
A brilliant guide for anyone thinking of writing a book. However for those of us that aren't there are many valuable lessons in here for anyone in business with a message to share.
Profile Image for Daniel Kilburn.
11 reviews
May 15, 2023
Have a plan

I really like the way the caragories are explained and how they relate to the message being spread. Made it much clearer on the direction I am going to go.
Profile Image for Jen Welsh.
Author 1 book17 followers
May 22, 2023
Interesting! A "business of writing" book focused primarily on non-fiction/business books.
Displaying 1 - 17 of 17 reviews

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