I LOVE reading about what it takes to build winning cultures! Chief Frank Viscuso has built his post-fire department career on sharing personal stories and insights to do just that. By breaking down his approach to the familiar stages of a fire (incipient, growth, fully developed, and decay), he gives us a framework to focus on when looking at our own situation.
There are LOTS of great facts and opinions on leadership in his book as well as personal stories to introduce the concepts he shares. He also shares research and social contributions performed by leading authorities on topics such as grit (Angela Duckworth), mindset (Carol Dweck), and perseverance (David Goggins).
This would be a great introduction for someone who is looking to understand what it takes to "forge a winning culture". One thing I'd like to remind the reader is that the work must be planned, communicated, and properly executed. Without that approach, the words in this book are just a cliche.