Global Strategy

by Mike W. Peng

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

Genres: Business, Reference

560 pages, Hardcover

First published January 1, 2005

Reviews

[Winona Esquivel · Rating 3 out of 5]

Finished the lectures :)

[Thefather Phil · Rating 5 out of 5]

I really want to go back through this book again, and will...possibly a newer edition. It was great getting a non-US-centric view on globalization.

[S · Rating 2 out of 5]

2.5 - too much focus on business and not enough cross-connections to international relations/military/contemporary challenges

[Jeffrey Egolf · Rating 4 out of 5]

Clearly understand more nuance about how to manage a multi-national enterprise and be a better manager. Honestly a very interesting textbook.

[fc7reads · Rating 2 out of 5]

This book is required reading for a summer course. I have given it two stars because it is practically a carbon copy of Peng's other text, Global Business. I do not so much mind that the concepts are repetitive. It actually helps build and deepen my understanding of the material to review topics such as VRIO, anti-trust laws, and Hofstede. What I found irksome is the repetition of the case studies and examples. I could have kept the other book, which was much less pricey, and achieved the same outcome in my course. Also, as with the first book, the frequent use of the phrase "eat their lunch" makes me feel twitchy. The editors for this author are not doing their jobs.

[Fadhilla Azhari · Rating 1 out of 5]

i want read