International Business: A Strategic Management Approach

by Alan M. Rugman, Richard M. Hodgetts

(Pearson Education) A business text emphasizing economic and multinational approaches and strategic management, revised to be completely up-to-date. Includes coverage of international business strategy in action and key points and terms, featuring real cases and European examples. Previous edition published by McGraw-Hill in 1995. Softcover.

Genres: Business

637 pages, Paperback

First published October 1, 1994

Reviews

[Yvethrosas · Rating 2 out of 5]

Alan M. Rugman

[Dav147852369 · Rating 4 out of 5]

good