In the tradition of Dale Carnegie’s classic, How to Win Friends and Influence People, The Power of 2 cuts to the core of what it takes to win BIG with people so you can excel in all areas of your work and life. It is an easy-to-read, powerful approach to starting and building relationships and solving people problems. This extraordinarily brilliant, people-focused book is based on Tony’s experiences in building mutually beneficial relationships all over the world. He reveals the proven methods and skills he has used as a top leader in business and life for over 27 years. The Power of 2 is not a theory book or a "quick fix." It presents timeless principles for building productive, enduring relationships--key ingredients to success and happiness. Tony shares pertinent anecdotes and penetrating insights from his wealth of experiences. He teaches you how to meet more people, build finer relationships, and better nurture the ones you already have. The Power of 2 gives you the edge in getting results by sharing these wonderful •How to create verbal magic and become a people magnet. •The secrets of expanding your sphere of influence by using The Power of 2 business card technique. •How to build the sincere, long-lasting, loyal, productive friendships of peak performers. •How to turn more contacts into contracts. •Creative approaches to overcoming the relationships challenges of communicating electronically. •How to create an automatic can-do spirit to eliminate procrastination and stagnation. •The Ten Commandments of High-Touch Relationship Building. •How to receive gratitude in the form of referrals, new business, and greater cooperation. The Power of 2 philosophy will transform every area of your work and life. You’ll learn why it is essential to care about others and build relationships. It is the best way to make a difference, reach worthwhile dreams and goals, and have truly rich life experience.
One of the main things that I have carried away from reading this book is the stress it places on the human need for other people. We accomplish very little alone. Nearly all personal success is due to the relationships we have with other people who influence or help us in our endeavors. This book reminds the reader, especially those of us who are somewhat introverted in the presence of strangers, that the more people we know, the greater the quality of life. This is because different people have a variety of talents, insights, and personal connections that can bring benefit to others. Expanding the number of people we know enlarges the potential we have for solving our own problems or helping those we care about. This caused me to reflect on the fact that I might be able to help people just by introducing them to other people I know.
The book also spends time on some practical issues of getting to know others and maintaining relationships: Things such as exchanging two business cards in order to facilitate referrals (inspiring the title), overcoming the impersonal barriers that high tech communication tools may pose and advice on using them effectively, and most importantly, focusing on the needs of others in building relationships rather than your own ambitions. Put properly, your services will be valued and sought when you learn to effectively meet the needs of others.
This book has made me want to take some time to remember all the people I know, especially those whom I've lost touch with, and to begin to revive all the relationships I've neglected out of laziness or distraction. If we really understood the importance of friendship, then we would always strive to maintain them, and we would never lose an opportunity to make new ones. This brings me to a second resolve, which is that when in social situations, it is important to resist the urge to withdraw into a shell, and instead seize the opportunity to meet some new people. For people who value their relationships with others but experience frustration in initiating or maintaining them, this book is definitely a step in the right direction.