Principles And Practice Of Marketing

by David Jobber

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

Genres: Business, Entrepreneurship, Nonfiction, Textbooks

1022 pages, Paperback

First published March 3, 1995

Reviews

[Sarah - Sarah's Vignettes · Rating 5 out of 5]

Brilliant textbook with a vast amount of content, relevant examples, and case studies. I was a bit daunted at first with how dense the text was but after covering the material in class, I found it really helpful to read about it further in the textbook. This is a book I will be dipping back in and out of throughout my marketing course and beyond.

[Shige · Rating 4 out of 5]

Kotler is the best know author of books of Marketing but, I think, his books’ cases are based on American companies, aren’t they. This book has a lot of European cases. I like the diversity.

[Ks Pillai · Rating 5 out of 5]

The Collectors Item, every manager should have a copy of this

[Sophia · Rating 5 out of 5]

Nice book

[Asilel · Rating 5 out of 5]

The best ever Marketing related book. Explains A-Z everything.

[Que Anh · Rating 4 out of 5]

it is a good book i recommnended

[Mina · Rating 5 out of 5]

It's not like I have anything to compare it too, so far, but it's the only textbook that's managed to draw me in, ever... and it's American, too!

[Hamad Abdulsamad · Rating 5 out of 5]

I used this book in 4 different acadamic years! it is a valuable asset for any business management student. The book is simple, organized, well presented and contain many examples.