Technology Strategy for Managers and Entrepreneurs

by Scott A. Shane

For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

424 pages, Paperback

First published April 13, 2008

Reviews

[Reno · Rating 4 out of 5]

A good supplement to, but not a replacement for, Schilling's Strategic Management of Technological Innovation.

[Andrea Michelle · Rating 2 out of 5]

Had read it for school.

[John · Rating 3 out of 5]

Reading this for school. Overall it was a good introduction to technology and how it evolves over time. I was disappointed in the amount of marketing theory in the book though. Weed some of that out and focus on technology.