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Marketing Concepts for Libraries and Information Services
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Marketing Concepts for Libraries and Information Services

liked it 3.0  ·  Rating details ·  7 Ratings  ·  1 Review
This introduction to a wide range of basic marketing concepts and techniques includes an extensive discussion of marketing in the digital age. It explores the potential of e-marketing for librarians and information managers; data mining and customer relationship management; as well as basic marketing techniques. Here is a comprehensive foundation and structure for effectiv ...more
Paperback, Second Edition, 224 pages
Published August 14th 2003 by Facet Publishing (first published December 1st 1993)
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Sarah
Dec 08, 2013 rated it liked it
This gives an essay-like look at marketing in libraries and information services.
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