Goodreads helps you keep track of books you want to read.
Start by marking “Che's Afterlife: The Legacy of an Image” as Want to Read:
Che's Afterlife: The Legacy of an Image
Enlarge cover
Rate this book
Clear rating
Open Preview

Che's Afterlife: The Legacy of an Image

by
3.76  ·  Rating details ·  116 Ratings  ·  12 Reviews
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Now Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey ...more
Paperback, 400 pages
Published April 7th 2009 by Vintage
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Che's Afterlife, please sign up.

Be the first to ask a question about Che's Afterlife

Community Reviews

(showing 1-30)
Rating details
Sort: Default
|
Filter
Kelly
Sep 01, 2011 rated it it was amazing
This a fascinating, thoughtful and insightful study of "Guerrillero Heroico," the famous photograph of Che Guevara taken by Alberto Korda on March 5, 1960. Without ever losing sight of the political and ideological ironies underpinning the legacy of the photo, Michael Casey has developed a clear-eyed narrative of the photo's cultural history; including its uses as propaganda, art, intellectual property, spiritual talisman and a conveyor of sacred values.

Shelved appropriately in the "Cultural Stu
...more
Alex Paramo
Mar 26, 2017 rated it really liked it
It was an interesting read probably because the subject matter is powerful and eternally relevant. With any book regarding Ernesto Che Guevara the reader, probably unfairly, expects the author to take an ideological position which this author does not until the very end. It is until the authors disclosure that the book reaches 4 stars otherwise had the author only relied on one image to prove his thesis the book would've proven too light in scholarship.
H.L.
Aug 21, 2017 rated it really liked it
It's undeniable that Che means a multiplicity of different things to different people. His prevalence in popular culture is as fascinating as the polarized opinions he inspires. For some, he is an avenging saint, for others a merciless butcher. Fewer people, it seems, take a middle ground of regarding him as a human man expressing a flawed ideology, driven by an admirable outrage at poverty and inequality who nevertheless committed awful acts in pursuing them. But, according to Casey, this is th ...more
Scott
Aug 16, 2009 rated it liked it
Michael Casey has an interesting idea here: basically, a biography of an image, in this case the Alberto Korda photograph of Che Guevera, which, in its many guises, could be the single most reproduced image in the world. Casey is strong on why the image serves so well as "branding" for so many different types of groups, usually revolutionary of some sort, but often with completely different values and tactics than Che espoused. Less effective are his inevitable, too long and lacking any real ins ...more
Mary
If you want to know who the heck that guy is that you see everywhere, and why you see it everywhere - this might be the book you're looking for. The author take a good try at examining the extent to which the Che image is used, what it means, and who has the rights to use it in those manners. The analysis is a bit dense in some places, but at least Casey is giving the reader something to chew on.

[My star rating is based upon how well I think the author researched and analyzed Che's image - not
...more
Margaret Sankey
Jul 23, 2011 rated it really liked it
The long, strange afterlife of the 1960 Alberto Korda photograph, on protest banners, t-shirts, designer t-shirts outlined in sequins, in Mexican liquor ads, framed by coca leaves in Evo Morales' office, as Jesus, burned in effigy in Miami, tattoos, as the subject of copyright suits by Korda and Che's bands of pro and anti-Castro children and as tourist industry.
Kms
Dec 08, 2015 is currently reading it
Author: Are you a fan of Che personally?
Salesman: Yes, he sells well.
Is this ridiculous? As a iconically hero who fought for destruction of the capitalist system, his images is now a participant in that system.
John
Sep 19, 2009 rated it really liked it
Started off slow and got better at the end as the author stopped reciting facts and started discussing personalities and making observations.
kasia
Dec 11, 2009 rated it it was amazing
Absolutely riveting. Occasionally a little cliche, but overall, a really fascinating account of history, both of the image, the man, and several Latin American countries - especially Cuba.
Jason S
Feb 01, 2016 rated it liked it
some interesting sections, but much of it was about Korda (who took the photo) and many long tangential anecdotes
Kevin
May 13, 2009 rated it it was ok
Much more than you ever wanted to know about the iconic photograph of Ernesto "Che" Guevara.
Reverenddave
Apr 21, 2009 rated it liked it
It had its moments and it wasnt badly done, but I am not Noah and just couldnt maintain my interest in the backstory of brand establishment, even a brand as interesting and ubiquitous as this.
Robert Christensen
rated it it was amazing
Jun 05, 2013
Kate
rated it liked it
Dec 24, 2011
Ali Ptah
rated it it was amazing
Sep 22, 2011
Reginald
rated it really liked it
May 22, 2009
Sam
rated it it was amazing
Aug 28, 2012
Mercy
rated it really liked it
Dec 27, 2011
Brenden Owen
rated it it was amazing
May 20, 2012
Ms S M Pipon
rated it it was amazing
Feb 18, 2016
Amy
rated it it was amazing
Apr 23, 2011
Bluecatblues
rated it really liked it
Mar 24, 2017
Patti
rated it it was amazing
Apr 05, 2015
Marija Assereckova
rated it it was ok
May 30, 2013
Ansell
rated it really liked it
Jun 09, 2016
J.j.
rated it liked it
Aug 06, 2012
Chris Hamilton
rated it really liked it
Mar 05, 2015
Sandra Lee
rated it it was amazing
Jul 15, 2017
Jessica
rated it it was ok
Apr 28, 2013
Jackie Del Vecchio
rated it really liked it
Oct 30, 2016
« previous 1 3 4 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Fidel and Che: A Revolutionary Friendship
  • Back on the Road (Otra Vez): A Journey Through Latin America
  • Nylon Road: A Graphic Memoir of Coming of Age in Iran
  • Bacardi and the Long Fight for Cuba: The Biography of a Cause
  • The Prodigal Tongue: Dispatches from the Future of English
  • The Unwanted Sound of Everything We Want: A Book About Noise
  • Writings on an Ethical Life
  • Out of Mao's Shadow: The Struggle for the Soul of a New China
  • O: The Intimate History of the Orgasm
  • Redeemers: Ideas and Power in Latin America
  • Yossel, April 19, 1943
  • Jetlag
  • Lust: Kinky Online Personal Ads
  • Should You Be Laughing at This?
  • The Monster: How a Gang of Predatory Lenders and Wall Street Bankers Fleeced America--and Spawned a Global Crisis
  • A History of the World Since 9/11: Disaster, Deception, and Destruction in the War on Terror
  • Professional Idiot: A Memoir
  • Unpacking My Library: Architects and Their Books
17 followers
A native of Perth, Western Australia,
Michael Casey is writer and researcher in the fields of economics, finance, and digital technology and culture. He is currently Senior Advisor for the Digital Currency Initiative at MIT's renowned Media Lab, while also providing consulting services and speaking globally on the evolving digital governance of the global economy. Casey was previously a journalists
...more
More about Michael J. Casey

Nonfiction Deals

  • A Guide to the Present Moment
    $7.99 $2.99
  • Hunting Eichmann: How a Band of Survivors and a Young Spy Agency Chased Down the World's Most Notorious Nazi
    $9.99 $2.99
  • The Breaks of the Game
    $11.99 $2.99
  • Soul Keeping: Caring For the Most Important Part of You
    $9.99 $1.99
  • How Soccer Explains the World: An Unlikely Theory of Globalization
    $8.24 $1.99
  • Dry
    $9.99 $3.99
  • Animal Liberation: The Definitive Classic of the Animal Movement
    $17.99 $1.99
  • The Measure of a Man
    $8.74 $1.99
  • Recovery: Freedom from Our Addictions
    $13.99 $2.99
  • 100 Days of Real Food: How We Did It, What We Learned, and 100 Easy, Wholesome Recipes Your Family Will Love
    $8.99 $1.99
  • Things No One Will Tell Fat Girls: A Handbook for Unapologetic Living
    $9.99 $2.99
  • Whipping Girl: A Transsexual Woman on Sexism and the Scapegoating of Femininity
    $13.99 $2.99
  • Best Friends: The True Story of the World's Most Beloved Animal Sanctuary
    $14.99 $1.99
  • Let. It. Go.: How to Stop Running the Show and Start Walking in Faith
    $4.99 $1.99
  • Still: Notes on a Mid-Faith Crisis
    $9.24 $1.99
  • The Earth Shall Weep: A History of Native America
    $17.99 $1.99
  • Crown of Blood: The Deadly Inheritance of Lady Jane Grey
    $17.48 $1.99
  • The Story of Sushi: An Unlikely Saga of Raw Fish and Rice
    $12.49 $1.99
  • The Noticer Returns: Sometimes You Find Perspective, and Sometimes Perspective Finds You
    $9.99 $2.99
  • Scar Tissue
    $11.99 $2.99
  • Running with Scissors
    $9.99 $3.99
  • The Black Hole War: My Battle with Stephen Hawking to Make the World Safe for Quantum Mechanics
    $9.99 $2.99
  • Notes on a Banana: A Memoir of Food, Love and Manic Depression
    $11.99 $1.99
  • The Warrior Elite: The Forging of SEAL Class 228
    $11.99 $1.99
  • Lunch in Paris: A Love Story, with Recipes
    $9.99 $2.99
  • And the Band Played On: Politics, People, and the AIDS Epidemic
    $9.99 $2.99
  • The Vegetable Butcher: How to Select, Prep, Slice, Dice, and Masterfully Cook Vegetables from Artichokes to Zucchini
    $22.95 $1.99
  • Facing Your Giants: The God Who Made a Miracle Out of David Stands Ready to Make One Out of You
    $9.99 $2.99
  • Fat Girl Walking: Sex, Food, Love, and Being Comfortable in Your Skin...Every Inch of It
    $8.99 $1.99
  • The Egg and I
    $9.99 $1.99
  • The Secrets of Happy Families: Improve Your Mornings, Rethink Family Dinner, Fight Smarter, Go Out and Play, and Much More
    $12.74 $1.99
  • Just Another Kid
    $7.99 $1.99
  • The Second World War
    $12.99 $3.99
  • Dewey: The Small-Town Library Cat Who Touched the World
    $9.99 $1.99
  • The Price of Privilege: How Parental Pressure and Material Advantage Are Creating a Generation of Disconnected and Unhappy Kids
    $11.24 $1.99
  • I Am Not Myself These Days (P.S.)
    $13.24 $1.99
  • In the Beginning...Was the Command Line
    $9.49 $1.99
  • Starvation Heights: A True Story of Murder and Malice in the Woods of the Pacific Northwest
    $11.99 $2.99
  • The Tibetan Book of Living and Dying
    $11.99 $1.99
  • The Toltec Art of Life and Death
    $11.49 $1.99
  • Put Your Dream to the Test: 10 Questions to Help You See It and Seize It
    $9.49 $2.99
  • The Diva Rules: Ditch the Drama, Find Your Strength, and Sparkle Your Way to the Top
    $17.99 $2.99
  • A Brief History of Time
    $9.99 $2.99
  • The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves
    $9.99 $1.99
  • All My Road Before Me: The Diary of C. S. Lewis, 1922-1927
    $10.99 $1.99
  • The Penguin Lessons
    $12.99 $1.99
  • What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive
    $12.99 $1.99
  • The Unabridged Journals of Sylvia Plath
    $10.99 $2.99
  • Meet Me in the Bathroom: Rebirth and Rock and Roll in New York City 2001-2011
    $12.99 $2.99
  • What We Talk About When We Talk About God
    $11.49 $2.99
  • Running with the Kenyans: Passion, Adventure, and the Secrets of the Fastest People on Earth
    $4.99 $1.99
  • Pilgrim's Wilderness: A True Story of Faith and Madness on the Alaska Frontier
    $11.99 $1.99
  • Seabiscuit: An American Legend
    $12.99 $1.99
  • Factory Man: How One Furniture Maker Battled Offshoring, Stayed Local - and Helped Save an American Town
    $9.99 $2.99
  • Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
    $12.99 $1.99
  • Jesus and the Jewish Roots of the Eucharist: Unlocking the Secrets of the Last Supper
    $11.99 $1.99
  • The Power Of Habit: Why We Do What We Do In Life And Business
    $12.99 $2.99
  • The Storm of War: A New History of the Second World War
    $10.99 $1.99
  • The Apache Wars: The Hunt for Geronimo, the Apache Kid, and the Captive Boy Who Started theLongest War in American History
    $12.99 $1.99
  • Creativity: Flow and the Psychology of Discovery and Invention
    $10.49 $1.99
  • Requiem for the American Dream: The 10 Principles of Concentration of Wealth & Power
    $16.99 $3.99
  • Make Your Bed: Little Things That Can Change Your Life...And Maybe the World
    $11.99 $3.99
  • Settle for More
    $11.99 $1.99
  • The Water is Wide
    $17.99 $1.99
  • Yes Please
    $12.49 $2.99
  • Dear Madam President: An Open Letter to the Women Who Will Run the World
    $12.99 $3.99
  • The Recovering: Intoxication and Its Aftermath
    $15.99 $3.99
  • Theft by Finding: Diaries (1977-2002)
    $14.99 $2.99
  • Disrupted: My Misadventure in the Start-Up Bubble
    $9.99 $2.99
  • Darkness Visible: A Memoir of Madness
    $17.99 $1.99
  • French Kids Eat Everything: How Our Family Moved to France, Cured Picky Eating, Banned Snacking, and Discovered 10 Simple Rules for Raising Happy, Healthy Eaters
    $12.49 $2.99
  • When the Game Was Ours
    $9.99 $2.99
  • Tomorrowland: Our Staggering Journey from Science Fiction to Science Fact
    $5.99 $1.99
  • The Art of Power
    $13.99 $1.99
  • Through My Eyes
    $8.74 $1.99
  • Romantic Outlaws: The Extraordinary Lives of Mary Wollstonecraft and Her Daughter Mary Shelley
    $13.99 $1.99
  • A Brief History of Everything
    $14.99 $2.99
  • The World's Religions, Revised and Updated (Plus)
    $8.74 $1.99
  • Leonardo's Notebooks
    $11.99 $2.99
  • An American Childhood
    $10.74 $1.99
  • Making Toast
    $9.99 $1.99
  • Under the Black Flag: The Romance and the Reality of Life Among the Pirates
    $14.99 $1.99
  • Those Guys Have All the Fun: Inside the World of ESPN
    $11.99 $2.99
  • 2,000 to 10,000: How to Write Faster, Write Better, and Write More of What You Love
    $2.99 $1.49
  • Leaving Church: A Memoir of Faith
    $10.99 $1.99
  • Eating on the Wild Side: The Missing Link to Optimum Health
    $9.99 $2.99
  • Love, Ellen: A Mother/Daughter Journey
    $10.24 $1.99
  • Secret Historian: The Life and Times of Samuel Steward, Professor, Tattoo Artist, and Sexual Renegade
    $9.99 $3.99
  • Thinkertoys: A Handbook of Creative-Thinking Techniques
    $11.99 $1.99
  • Saving Alex: When I Was Fifteen I Told My Mormon Parents I Was Gay, and That's When My Nightmare Began
    $9.49 $1.99
  • Walden on Wheels: On the Open Road from Debt to Freedom
    $5.99 $1.99