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Flare (Style, #1)
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(Style #1)

4.23  ·  Rating details ·  555 ratings  ·  120 reviews
My own fashion label. The shiny new sign above the door means everything. My dream. My life. Worth every gruelling hour I’ve spent making it happen. Nothing can stop me now. Not the fear. Not the nightmares. Not my sad excuse for a love life. And certainly not Beckett Northcott, the sexy English professor who wouldn’t know a fitted shirt if it slapped him in the face
Kindle Edition, 422 pages
Published April 21st 2022
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Average rating 4.23  · 
Rating details
 ·  555 ratings  ·  120 reviews

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Mar 23, 2022 rated it it was amazing
Well, that was a ride and a half and I loved every bit of the tumultuous journey.

Flare is set in Auckland's high fashion world and its two central characters couldn't be more different if they tried, an opposites' attract romance which worked on every level for me.

Rhys is just the type of man I adore to read about finding a happy ever after, he's someone who suffered great trauma (read the trigger warnings, the effects of it are a critical part of the plot which unfolds many years later) and has
Ariana  (mostly offline)
May 20, 2022 rated it liked it
Shelves: ku, lgbtq
I really like Jay Hogan and her writing, but, unfortunately, I was not bowled over by this first instalment in her new series.

Don’t get me wrong, there are quite a few things I enjoyed here:
The banter is cute, the secondary characters, Kip in particular, are great, and I did like both the main characters. The addition of a more serious note, in the form of a traumatic incident in Rhys’s past, was appreciated and felt well explored. I loved how different both men are.

However, for me …

… the insta
Apr 23, 2022 rated it really liked it
It's no secret that I love Jay Hogan. Her Southern Lights and Painted Bay series' are home to some of my favorite M/M couples and her writing is always gorgeous. She excels at hurt/comfort romances and creates such an amazing level of intimacy between her characters that they tend to stay with you for a long time after their story ends. I've been looking forward to her new Style series for awhile and, while I didn't 5 star love this first installment like I'd hoped, I'm really excited about what ...more
Rin Pet
not for the faint of heart

Please heed the trigger warnings: the book starts with the rape of a MC when he was a minor. It’s not on page but the beginning of it is, and later there are some more gory details given with all of the really traumatic and painful feelings that go along with it. Please please please keep this in mind if SA is a trigger for you. It is for me and it was really tough to get through. This is the core reason why one of the MC’s struggles with connecting to men so it’s talk
I've given this an A- at AAR, 4.5 stars

Jay Hogan marks the beginning of her new Style series with Flare, a story set in the world of high fashion  featuring talented up-and-coming designer Rhys Hellier and Beckett Northcott, an English professor who wouldn’t recognise haute couture if it asked him out for a drink and then got up and danced on the bar.  It’s an odd-couple pairing but it works brilliantly, the author’s trademark mixture of warmth, humour and heartfelt emotion combining to cr
💥Nicole 💥
Apr 22, 2022 rated it really liked it
Jay Hogan rarely disappoints so this book was pretty good. I wanted it to be a 5 stars for me but there were a few things that bothered me so I’ll try to explain why it’s only a 3,5 stars .
First of all I found Rhys character a little annoying and I couldn’t like him 100% but most of all I found him to be a less defined replica of Cameron from Crossing the touchline, like a MiniCam crossed with a MiniJudah from Off Balance -with the difference that Cam and Judah were sassier and less annoying. T
Cat the bookworm
Apr 24, 2022 rated it really liked it
Not-quite-smooth romance set in the world of fashion and glitz.

The book starts with a prologue that's hard to stomach: 17 year old Rhys gets raped in a gay nightclub. Thankfully, the actual rape fades to black, but it's still enough to have your heart break for him.

17 years later, Rhys is THE new star in New Zealand's fashion scene, owning an exclusive boutiques/label called "Flare". When he catches a teenager, Jack, shoplifting, he decides to give him a chance by not pressing charges, but let
True Loveislovereview
Apr 23, 2022 rated it really liked it
Shelves: lgbtq, 2022, hurt-comfort
Wow, that started quite heavy.

Rhys is a fashion designer with his own label Flare, it’s his life.
A dark cloud hangs over Rhys’ life, and he can’t seem to get rid of it. He closes up when someone gets too close, he has good reasons to do, but he’s tired, tired of his fears.
Meeting Beck brings him just where he doesn’t want to be, close to someone, vulnerable.

Beck is a lumberjack, a professor, a poet, a romantic, his beard is rough, his clothes are far from fashion, his heart is pure, his soul g
Kaje Harper
4.5 rounded up, with characters I really loved. Rhys is a young fashion designer on the edge of professional success. He's also a man whose personal life has been constrained and limited by the sexual assault he suffered in his late teens. A poorly-remembered roofied experience has given him a host of triggers and panic. He finds it easiest to deal by having very limited stranger-sex that he can control to his specifications, and not getting entangled in a romance with someone who might want mor ...more
3.5 stars

This one is rather long, is it? 😬

First of all, this book started with a rather harrowing sexual assault chapter. So if it triggers you, skip that prologue. That prologue of course made a big impact on our hero, Rhys, since it influenced his life and how he approached/connected to others with sex. Then came Beck, an English professor, whom with his nephew Jack, just pushed into Rhys' life.

I definitely enjoy the "family-you-make" trope in this book. Rhys with his store manager, Kip, and h
Enay QueerBooklover
May 03, 2022 rated it really liked it
Hard earned HEA in this book, with an extended, detailed story thread of historical sexual assault the whole way through. This made for a tough read in large parts, with Rhys having significant PTSD that impacts his everyday life, and his relationships. The insight into the fashion industry was interesting, and the fashion assistant Kip, and Beck’s son Jack were fun side characters. I have to admit, it took me a bit to connect with the MCs, but I was fully invested by the end. With this being on ...more
Joyfully Jay
Apr 21, 2022 rated it really liked it
Shelves: michelle
A Joyfully Jay review.

3.75 stars

Flare opens the new Style series from Jay Hogan set on the edge of the high fashion world. I say on the edge since Rhys is an emerging designer getting his first collection ready for Fashion Week. The main focus of the story takes place in Rhys’ personal life set around his high end clothing store.

The prologue sets up the foundation of Rhys’ character and then we see him 17 years after a traumatic assault. He’s moved on with his life as a designer and is on the e
☆☆☆~Bev's World of Books~☆☆☆
4.5 stars rounded up from me. So many guys in this, the first of Jay's new series, that I want to pair up to get down and dirty with each other [Kip...and dare I say Leon?, Alec and Hunter coming in book 2 Strut, Rafe, Aaron Carmichael and even Callum, the therapist]. Yes, called it for the arsonist 👍, hoping the fact that Rhys has given info on his rapists [even long after the event] will mean that the police will be able to do something about it and LOVED the mention of Stefan Hamilton from Ta ...more
Apr 24, 2022 rated it liked it
Good, but not my favorite Jay Hogan series. I think the MC's making choices they couldn't believe they were making at the beginning of the story...took me out of the story. I have a hard time believing characters are real if they complete acts or think thoughts that are seemingly out of character. That said, the story DID get better once they were in a relationship. And I appreciated how they both tackled past trauma. I'll definitely read the next book in the series and will keep my fingers cros ...more
Emily Souza
Apr 27, 2022 rated it liked it
Shelves: 2022
I wanted to like this book so much more than I actually liked it. The premise was interesting, and it had so much potential, but it just fell flat for me. There was so much going on that the last 20ish% of the book was just drama. So. Much. Drama. Like...unnecessary drama when there was already so much that Rhys and Beck needed to work through within their relationship, never mind outside of it. And even with all that going on, there was so much left unanswered too. It was just...a lot. Too much ...more
Mar 25, 2022 rated it really liked it
Shelves: arcs
3.75 angsty stars rounded up to 4.

This was a busy, busy book. There was so much going on that it was sometimes difficult to keep track of it. Maybe this was partially because it’s the first book in a new series and sets up several future story arcs, but it was exhausting at times keeping track of all the little threads that pulled this book together.

Rhys has a boatload of veritable landlines, both emotional and physical, based on a trauma suffered in his youth. While he has spent most of the l
Lelyana's Reviews
Apr 13, 2022 rated it really liked it
Shelves: arc, mm, 2022, tortured-past, abused
This book came with warning : sexual assault in the past. If you have trigger about this, you can escape the prologue and it's fine to start with chapter one.

I liked the whole bunch of characters in this story. I adored Beck and his patience facing Rhys's issues and everything's going on in his life, including his nephew. He's a true book boyfriend we're all needed.
Rhys was definitely hit the jackpot when he met Beckett that day.
True to his words, he's trying and Beck was a perfect support syste
Courtney Bassett
Apr 21, 2022 rated it it was amazing
Shelves: mm, wrote-review
Not fluffy but oh so good!

I’ve been looking forward to this book because I love Jay and that cover is AMAZING.

It was fun to see a slightly grumpy middle-aged professor and a sharp-tongued fashion designer fall head over heels for each other, despite their own insecurities. There were so many swoon-worthy moments of romance! The side characters all had so much depth and I’m very much looking forward to more in the series.

**a bit spoilery here**
What I wasn’t expecting, along with the fashion, w
Apr 22, 2022 rated it really liked it
I really liked the blurb for this story and maybe that's why my expectations were so high. I was sad that I couldn't immediately get into Rhys the way I wanted to. I felt as though, every time he took a step forward, he immediately took a step back. Even though all his feistiness, I only really started to get into him at around the 90% mark, when he made the decision to report his assault. 

Beck though, my word, Beck was everything and more. Totally swoon-worthy and absolutely dreamy. I practical
Apr 19, 2022 rated it it was amazing
4.5 stars rounded to 5

[ I received a digital arc for an honest review]

is the start of the Style series by Jay Hogan. An opposites attract romance between a fashion designer and an English professor.

With Beck, I wanted more. With Beck, I wanted to change. I wanted everything. With Beck, I was greedy.

Rhys is on the cusp of his career dreams coming true. His up and coming clothing line has a spot in Auckland's high fashion week and he needs to focus on everything going as planned. He isn't
Apr 21, 2022 rated it really liked it
Flare is the first book in the Style series by Jay Hogan. This is set in Auckland's high fashion world.

Please do heed the warning for sexual assault in the past and skip to the first chapter if this would trigger you. Additional warning for bullying, abuse, homophobic slurs and transphobia.

There was so much going on in this book and some of it were quite heavy emotionally. To be honest, what I got was so totally not what I expected with that blurb.

I do love the characters. They're not perfect.
May 23, 2022 rated it really liked it
It's almost too much:
Rape, scars, intrigue, jail, fashion
kid and bear. Just right.
Mar 21, 2022 rated it it was amazing
Strong Start to a New Series.

Ms Hogan's stories and characters have such depth, and her research is always spot on. The lead characters in this one are great, the banter between them beautifully romantic, the story flow smooth, and some of the side characters are also among my favourites (Go Kip!!!). I simply enjoyed everything about this book.

I love a sassy, sharp tongued MC, and Rhys is a fighter through and through. In spite of all his fears and challenges, he keeps fighting and doesn't giv
Heather Duff
Jay Hogan can always be counted on to give us an emotional and beautiful story, with complex and very real characters. And she delivers yet again with Flare, this time with the added dash of some mystery, all set in the world of English poetry and the Fashion industry.

I mean if that doesn’t make you pick up the book…

Rhys and Beckett are beautiful opposites attract. Rhys is a whole lot of fabulous, snark and sass. Beckett is a poetry citing romantic, and a carer with a shy nature. Together they n
Trish Skywalker
Apr 11, 2022 rated it it was amazing
Another amazing read by Jay Hogan.
Rhys is an up and coming fashion designer who’s dedicated himself to his business. He has some past scares, and avoids romantic entanglements, but he’s happy with his life as it is.
Then burly, sexy man ends up in his store and he’s instantly attracted. He’s hesitant, but as he and Beck get to know each other, his resolve wanes.
Beck has been through his struggles as well. He was mocked when he was younger, and has had to take in his struggling teenage nephew.
Apr 10, 2022 rated it it was amazing
What a tremulous and well-earned love story this was! Rhys and Beck are the definition of opposites attract! Rhys may be successful and snarky, but underneath he has never overcome the fear and loneliness an encounter in his past has caused him. Beck is a shy but sweet and sturdy guy. He steps up to help others because that is who he is to the core. The struggle for these two to truly connect and make it work is so real and so emotional. Alot of drama and push and pull especially for Rhys. I rec ...more
Apr 20, 2022 rated it really liked it
Shelves: uno2022
Oh how Jay can just suck me into a story. This was a very real story about 2 men with some issues falling in love in such a realistic way. I loved both Rhys and Beck, and while they were complete opposites, Hogan did such a good job of making sure that they were made for each other. It wasn't always an easy read, but it was 100% always a good one. I also really enjoyed how Hogan handled the past sexual assault of a MC. He was not "cured" by his new relationship, rather these two had to work hard ...more
May 24, 2022 rated it really liked it
Boy did I get sucked into this one. It was a long read that didn't feel long at all. Rhys is a bit of a hot mess and has been since he was roofied and assaulted at 17 and Beck is a lumberjack type professor who's given up on finding the one. They meet when Beck's nephew shoplifts at Rhys' store and it all begins. Fashion drama, spying, a fire and a cast of great characters round this book out nicely. I loved how their relationship developed and this was no easy feat for either of them. They real ...more
Apr 25, 2022 rated it really liked it
This book was great to read, which made me happy as this author can be hit and miss for me. The struggles felt real and both characters were really fleshed out. The support characters were also great and the next book in the series looks interesting and promising.
Apr 25, 2022 rated it it was amazing
I absolutely loved it!
It has (overcoming) trauma and drama and very loveable MC’s and great sidecharacters. All ingredients that I love.
Love that we’ll get more!
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JAY HOGAN IS A 2020 LAMBDA LITERARY FINALIST IN GAY ROMANCE and a New Zealand author writing in m/m romance and romantic suspense.She has travelled extensively, and in another life she was an Intensive Care Nurse and a counselor. She is owned by a huge Maine Coon cat and a gorgeous Cocker Spaniel.

You can find Jay at:




Other books in the series

Style (2 books)
  • Strut (Style, #2)

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