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The Expectation Effect: How Your Mindset Can Change Your World

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A journey through the cutting-edge science of how our mindset shapes every facet of our lives, revealing how your brain holds the keys to unlocking a better you

What you believe can make it so.

You’ve heard of the placebo effect and how sugar pills can accelerate healing. But did you know that sham heart surgeries often work just as well as placing real stents? Or that people who think they’re particularly prone to cardiovascular disease are four times as likely to die from cardiac arrest? Such is the power and deadly importance of the expectation effect—how what we think will happen changes what does happen.

Melding neuroscience with narrative, science journalist David Robson takes readers on a deep dive into the many life zones the expectation effect permeates. We see how people who believe stress is beneficial become more creative when placed under strain. We see how associating aging with wisdom can add seven plus years to your life. People say seeing is believing but, over and over, Robson proves that the converse is truer: believing is seeing.

The Expectation Effect is not woo-woo. You cannot think your way into a pile of money or out of a cancer diagnosis. But just because magical thinking is nonsense doesn’t mean rational magic doesn’t exist. Pointing to accepted psychology and objective physiology, Robson gives us the practical takeaways we need to improve our fitness, productivity, intelligence, and happiness.

368 pages, ebook

First published January 6, 2022

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About the author

David Robson

5 books248 followers
I am an award-winning writer and editor, who specialises in writing in-depth articles probing the extremes of the human mind, body and behaviour.

My first book, The Intelligence Trap, examined the reasons that smart people make stupid decisions.

My second book is The Expectation Effect. It examines how our mindset can influence our health, fitness, happiness and longevity.

If you like what you see here, please visit my website www.davidrobson.me.

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