The Market Planning Guide: Gaining and Maintaining the Competitive Edge

by David H. Bangs

With The Market Planning Guide, business owners can develop a comprehensive, ready-to-implement, written marketing plan. Using the same real-life, step-by-step method that has made his The Business Planning Guide so successful, Bangs walks readers through the entire process, from defining the company's goals to utilizing advertising and promotions.

Genres: Business

152 pages, Paperback

First published December 1, 1989

Reviews

[Rebecca]

Very helpful in developing a marketing plan!!! Great for students, entrepreneurs, corporate execs or anyone new to developing a marketing plan or a business plan.