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Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life
Trust is a combination of the value that others perceive in you, and their willingness to harmonize with and accept your advice to help them succeed. It's people seeking and taking your advice both as a counselor and a confidante. Someone who trusts you to a point where they call at some critical stage, because they know you are the ONE who can help them in a way that others cannot. But how do you develop trust? Follow the advice of Jeffrey Gitomer , bestselling author of the Little Books, which have now sold more than two million copies worldwide. As the world's foremost expert on selling, Gitomer is uniquely qualified to speak on the issue of trust, having earned a position of trust, both to his customers and readers. Gitomer advises that trust is not the product of any secret formula. It's not something you can lay there and wait for it to happen to you. Gaining, building, and maintaining a high level of trust involves thinking, and requires reading, a clear mind, a focus on becoming a world-class expert, studying, risking, failing, the right attitude, and lacing your boots straps tighter when times are tough. But you can do it and when you do, it will lead you to wealth beyond money. It's not success, it's fulfillment - both to you and the people who trust you.This book provides the insights and answers to all of these elements of trust, and gives the reader a solid understanding of the process, and a step-by-step game plan to achieve it.
208 pages, Hardcover
First published December 17, 2008
About the author
Jeffrey Gitomer
158 books328 followersAUTHOR.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS.
Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK.
Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET.
Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING.
Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE.
Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com.
SALES ASSESSMENT ONLINE.
The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE.
In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME.
In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
"I give value first. I help other people.
Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. All of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, and The Little Teal Book of Trust. Jeffrey’s books have sold millions of copies worldwide.
OVER 100 PRESENTATIONS A YEAR.
Jeffrey gives public and corporate seminars, runs annual sales meetings, and conducts live and Internet training programs on selling, customer loyalty, and personal development.
BIG CORPORATE CUSTOMERS.
Jeffrey's customers include Coca-Cola, D.R. Horton, Caterpillar, BMW, AT&T Wireless, MacGregor Golf, Ferguson Enterprises, Kimpton Hotels, Hilton, Enterprise Rent-A-Car, AmeriPride, NCR, Stewart Title, Comcast Cable, Time Warner Cable, Liberty Mutual Insurance, Principal Financial Group, Wells Fargo Bank, Baptist Health Care, BlueCross BlueShield, Carlsberg, Wausau Insurance, Northwestern Mutual, MetLife, Sports Authority, GlaxoSmithKline, AC Nielsen, IBM, The New York Post, and hundreds of others.
IN FRONT OF MILLIONS OF READERS EVERY WEEK.
Jeffrey's syndicated column, Sales Moves, appears in scores of business journals and newspapers in the United States and Europe, and is read by more than four million people every week.
ON THE INTERNET.
Jeffrey’s WOW! websites, www.gitomer.com and www.trainone.com, get more than 100,000 hits per week from readers and seminar attendees. His state-of-the-art presence on the web and e-commerce ability has set the standard among peers, and has won huge praise and acceptance from his customers.
TRAINONE ONLINE SALES TRAINING.
Online sales training lessons are available at www.trainone.com. The content is pure Jeffrey — fun, pragmatic, real world — and can be immediately implemented. TrainOne's innovation is leading the way in the field of customized e-learning.
SALES CAFFEINE.
Jeffrey's weekly e-zine, Sales Caffeine, is a sales wake-up call delivered every Tuesday morning to more than 500,000 subscribers, free of charge. Sales Caffeine allows Jeffrey to communicate valuable sales information, strategies, and answers to sales professionals on a timely basis. You can subscribe at www.salescaffeine.com.
SALES ASSESSMENT ONLINE.
The world's first customized sales assessment, renamed a "successment," will not only judge your selling skill level in 12 critical areas of sales knowledge, it will give you a diagnostic report that includes 50 mini sales lessons. This amazing sales tool will rate your sales abilities and explain your customized opportunities for sales knowledge growth. This program is aptly named Know Success because you can't know success until you know yourself.
AWARD FOR PRESENTATION EXCELLENCE.
In 1997, Jeffrey was awarded the designation of Certified Speaking Professional (CSP) by the National Speakers Association. The CSP award has been given fewer than 500 times in the past 25 years and is the association's highest earned award.
SPEAKER HALL OF FAME.
In August, 2008, Jeffrey was inducted into the National Speaker Association’s Speaker Hall of Fame. The designation, CPAE (Counsel of Peers Award for Excellence), honors professional speakers who have reached the top echelon of performance excellence. Each candidate must demonstrate mastery in seven categories: originality of material, uniqueness of style, experience, delivery, image, professionalism, and communication. To date, 191 of the world's greatest speakers have been inducted including Ronald Reagan, Art Linkletter, Colin Powell, Norman Vincent Peale, Earl Nightingale, Brian Tracy and Zig Ziglar.
"I give value first. I help other people.
Ratings & Reviews
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Displaying 1 - 17 of 17 reviews
June 19, 2024
I grew up with the mantra "trust no one" 🤯 BUT as an entrepreneur, coach, speaker, and content creator, trust is at the center of what I do. I trust myself and what I have to share the world. And my clients and those who consume my content trust me to deliver on that. TRUST is always important. What a great book to unpack this very important concept and reality for all of us ✅
October 12, 2009
Gitomer - the man is a genius, a legend in sales! His books are easy to digest and easy to apply if you take the initiative and get off your ass.
As the title suggests this book is all about trust. It can be used in all relationships, be that with your clients, prospects, at home, on the football field or wherever.
What I took from the book:
Customer loyalty is so much more important than customer satisfaction.
Trust has to be given to be received.
Relationships are the most important part of selling.
Prospects don't want a relationship with a "sales person" they want a relationship with a "trusted adviser".
You really need to trust yourself.
All this takes time.
I think everyone should read this book. It's a quick easy read that comes back during the day to haunt your thoughts and make you ponder what you are doing and why.
I will buy and read anything this guy writes.
That is customer loyalty.
As the title suggests this book is all about trust. It can be used in all relationships, be that with your clients, prospects, at home, on the football field or wherever.
What I took from the book:
Customer loyalty is so much more important than customer satisfaction.
Trust has to be given to be received.
Relationships are the most important part of selling.
Prospects don't want a relationship with a "sales person" they want a relationship with a "trusted adviser".
You really need to trust yourself.
All this takes time.
I think everyone should read this book. It's a quick easy read that comes back during the day to haunt your thoughts and make you ponder what you are doing and why.
I will buy and read anything this guy writes.
That is customer loyalty.
April 29, 2021
Excellent book by Mr. Gitomer regarding a very important topic and word that has a significant impact on all business and personal relationships. Jeffrey uses his creative style to remind and refresh us of the core value of TRUST, something that will open or close doors very quickly. I appreciate his comparison of trust to a credit report. When we don't pay our debts as we are trusted to do, our credit (trust) score drops and it gets harder to get more credit (trust). In many cases it can take as long a 7-10 years to bounce back with a clean slate. Earn it! Grow it! Keep It! The little Teal is a big deal. Read this book today! Thanks for a great addition to my personal development library.
November 1, 2016
An indispensable read no matter your current job or relationships with others. Trust is a topic too often ignored or misunderstood. Jeffrey digs deep, challenges, and provides practical and actionable ideas. The road to earning, growing, and keeping trust is not a cake walk, but Jeffrey provides the insight and roadmap to keep you on the right path. Highly recommended.
November 25, 2017
Initially I thought this was a book centered around trust in business, but it's much more than that. It first teaches you about how to trust in your personal life - as that can inevitably extend to your professional life. Some strong points touched on in each chapter, it's a must read if you feel the need to hone your social skills - or re-evaluate your current way of thinking.
May 26, 2022
Very inspiring book. It went through all the different aspects of not only trust but respect, dignity and loyalty. It dug deep into these traits from external to internal relationships.
If you're wanting to reach another level of understanding trust with self sales and business then this book is a definitive yes.
If you're wanting to reach another level of understanding trust with self sales and business then this book is a definitive yes.
January 25, 2023
Przyjemna i całkiem zabawna
April 22, 2012
The signed copy of this book is sitting on my bedside table right now. This is the first Gitomer book I read after seeing him speak at The Little Gym Reunion in 2009. I chose to read this of all the books we bought that day because trust is a very important part of my work as a consultant. If you don't have trust with your consulting client, nothing else really matters. This book helps make sure you keep trust at the forefront of your relationships and has plenty of tips for helping maintain trust.
March 13, 2016
If you're a fan of Mr. Gitomer, then this is one you will like. I stopped reading at page 126 because
" Instead of simply telling you how important the elements that will make relationships happen are, here, for YOUR benefit, are the actual elements. "
Then he lists 17.5 elements! Thanks, Gitomer, for this succinct list, but why the hell did you make me read all the way here?
" Instead of simply telling you how important the elements that will make relationships happen are, here, for YOUR benefit, are the actual elements. "
Then he lists 17.5 elements! Thanks, Gitomer, for this succinct list, but why the hell did you make me read all the way here?
July 4, 2016
This is my favorite Gitomer book. Well, maybe not favorite because it's deeply challenging to me.
When I weigh myself in the trust scale I'm wanting.
Yes, I'm honest and truthful but I haven't built anything close to the level of trust Gitomer writes about. I've got work to do.
When I weigh myself in the trust scale I'm wanting.
Yes, I'm honest and truthful but I haven't built anything close to the level of trust Gitomer writes about. I've got work to do.
April 29, 2009
This book dovetails nicely with "Customer Satisfaction is Worthless".
May 15, 2009
An excellent book on building trust and how its earned. A must read for anyone in advisory business or sales. I will definitely read this book again. A lot of great tips.
February 21, 2012
Great quick read all common sense but a good reinforcement to what I should be doing
July 20, 2012
Brilliant, heartfelt, and innovative! Delighted in making sure this "ground-breaking" book gets in the hands of many readers.
September 30, 2013
I TRUST Jeffrey Gitomer's advice. A great read and re-read.
April 16, 2015
A bit redundant...but the presentation was exceptional...and the info was mostly legit
August 15, 2017
متاسفانه نسخه ی ترجمه ایه من داشتم خیلی بد ترجمه شده بود و فقط به خاطر اینکه تا نصفش خوندم گفتم دیگه تمومش کنم
البته محتوای کتاب متوسط هست و به نسبت کتاب های قرمز، سیاه و سبز جفری گیتمور هیچه
البته محتوای کتاب متوسط هست و به نسبت کتاب های قرمز، سیاه و سبز جفری گیتمور هیچه
Displaying 1 - 17 of 17 reviews