Modern-Day Strategies for Community Engagement: How to Effectively Build Bridges Between People and the Bottom Line

by MaKara Rumley

Government agencies, corporations, and organizations have often experienced difficulty when trying to connect with the people who are most impacted by their projects. It is necessary to leave the office, get from behind the computer, and interact with people face-to-face. There is an art and process to engaging with your community—a group of people with shared commonality. This book serves as a primer for how the public and private sectors can interact with their customers and constituents in an authentic, equitable, and intentional manner. In Modern-Day Strategies for Community How to Effectively Build Bridges Between People and the Bottom Line , MaKara Rumley takes the reader through the process of effective community engagement. She sets the stage for why community engagement remains an invaluable tool when it comes to managing headline risk, maintaining project timelines, and ensuring good will. With Modern-Day Strategies for Community Engagement as a guide, the reader will engender confidence in their ability to implement measurable strategies and communicate using plain language that will resonate with their prioritized audience.

110 pages, Paperback

Published February 11, 2020

Reviews

[Rachel Paulsen]

This book didn’t have anything too special or new for engagement methods, but I liked the format and examples. Will be recommending to coworkers.

[P Hinds]

Great 'how to' guide

Really good summary of the basics of community engagement written from the perspective of a professional with many years experience. Includes a good summary of the do's and dont's and includes a number of helpful worksheets and analysis tools. Highly recommended for anyone with an interest in this area.

[M. A. van Balgooy]

A good place to start

If you’re new to community engagement, Rumley provides a solid overview to the theory and practice to achieve effective results. New professionals or career switchers will find this a useful introduction and give you the confidence to design a thoughtful community engagement project.

[Thomas Bilous]

Short, but so full of excellence

This is a very easy read - but it’s full of suggestions and case studies that show intelligent, streamlined suggestions for meeting and engaging your community. I would recommend, especially the worksheet resources.

[Denise Smith-Archer]

This is a solid book for those interested in community engagement.

[Elizabeth]

Short and sweet. A nice introduction to ethical and quality practice.