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Look - It's Your Book!: Write, Publish & Promote Your Non-Fiction Book: A Self-Publishing Guide for Australian Writers

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This comprehensive guide for Australian writers will put you in control of your writing and publishing journey.
Whether you plan to write a non-fiction business, lifestyle, self-help book or memoir, Look - It's Your Book! is the ultimate guide to writing and self-publishing non-fiction. Read it and move beyond your fears.

Want to write a book but don't know where to start? Overwhelmed by all the publishing options out there? Keen to learn how self-publishing can help you create a business from your book? Or are you already an author and want to further leverage your titles?

Want to be an author? Read it and be empowered to transform your ideas, knowledge and passion into a book you can be proud of!

Learn how This book's step-by-step approach will help you discover the importance - and power - of the 'self' in self-publishing. It will show you how to avoid pitfalls, conquer challenges and set yourself and your book up for success.

A highlight of this book are the interviews with successful Australian self-published authors including Kim McCosker of 4 Ingredients fame who has sold more than 9 million copies of her books, best-selling business author turned self-publisher Andrew Griffiths and publishing insiders including editors, book designers, book coaches, proofreaders, librarians, indexers and more.

396 pages, Paperback

Published February 15, 2022

9 people are currently reading
10 people want to read

About the author

Anna Featherstone

5 books8 followers

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Displaying 1 - 9 of 9 reviews
Profile Image for Regina Meyer.
Author 2 books3 followers
January 8, 2023
I was in the final stages of self-publishing my book 'Change of Course' when 'Look it's your book!' was released. I immediately ordered a copy and the book was valuable to help me master the last hurdles of publishing and create my own marketing campaign. Anna has done an absolutely amazing job at researching and collecting relevant and concise information on all stages and aspects of indie-publishing.

Her book has now been sitting on my desk for almost a year and it's become my much treasured publishing bible. This is a fabulous book to have on your side when starting out on your publishing journey and will guide you step by step.

A must-have for any indie author out there!
Profile Image for Aria-Joshes.
80 reviews
August 14, 2023
This book was so informative that I need to copy pages before I return it to the library. It was so thorough and informative and I think I will reread it again in the future when I write a non fiction book. For now I’m working on self publishing my poetry anthology. If you want to become a published author, read this book first. She gives you a deep dive into the publishing industry as well so you can make an informed decision on how you want to go about getting published.

10/10 would recommend.

Also this book is very authentic as well. A self published book about self publishing is the most trustworthy approach. :)
786 reviews
March 29, 2023
This guide has it all for people who want to publish their own book in Australia. Great effort to pull all the information together. As well as covering the basics of writing and publishing, it also covers those neglected topics of distribution, marketing and leveraging. The extra tips and insights from experts scattered throughout were useful, although sometimes it was confusing who was saying what (the author or the interviewed expert) due to the layout.

There are lots of subheadings to find content easily.

Very practical and highly recommended.
Profile Image for Mary Garden.
Author 7 books15 followers
April 7, 2024
An absolutely fantastic book. Anyone considering self-publishing must buy this book.
Easy to read with stacks of resources, this book takes you step by step through all the stages of writing, editing, choosing a cover, distribution, marketing etc etc.
Absolutely essential reading for anyone with a book in them, even if they end up choosing to go the traditional route and be published by a traditional publisher.
I can't thank Anna enough for this fabulous book and her encouragement in getting my 4th book off the ground. Well almost! It's due for release 5th May.
Profile Image for Sylwia Dziuba.
Author 2 books
August 26, 2023
This is probably the best book for aspiring Australian writers: fiction and non-fiction. It has certainly helped me tremendously to self-publish my first book, "Go to Sleep Late: and Other Advice for Night Owls". Anna takes the reader through all the steps required to get one's book self-published but also talks about what happens after – marketing. Overall, it's a book that you'll go back to again and again; it's an amazing resource.
Profile Image for Maggie Walters.
Author 2 books6 followers
April 11, 2024
This book is my absolute bible for all things indie publishing. It has so many dog ears and sticky notes ... so much detail! And it is set out in such a user friendly way! Featherstone walks you through the steps you need to take as you consider the what's and how's of indie publishing. Couldn't have asked for a better resource!
Profile Image for Kaitlan Sharpe.
Author 1 book22 followers
March 5, 2024
Honest to god amazing advice for publishing!
Working in the industry, I wish (and hope) my clients had (and do) pick up this book. It gives you a world of advice without bogging you down and making you dread the process.
1 review
July 31, 2025
A must read for any author wishing to write and / or self publish and market their book effectively. Comprehensive, nothing is left out and written in a fun and engaging tone. The work book is a terrific addition too.
Profile Image for Jemimah Brewster.
Author 3 books11 followers
January 25, 2023
Another brilliant nonfiction book from Anna Featherstone! The depth of knowledge, insight, and research that has gone into this instructional work for self-publishing nonfiction is outstanding.

Featherstone has over ten years’ experience in writing, reading, research, and self-publishing on nonfiction topics, and she’s taken the very meta step of self-publishing a book about self-publishing, based on her comprehensive knowledge and understanding of the topic. This book contains absolutely everything you would need to consider before, during and after self-publishing a nonfiction work. Chapters start at Writing and Editing: 1. Why Write a Non-Fiction Book?, then progress through every conceivable aspect of self-publishing, from being careful of vanity and scam publishing schemes, to knowing what illustrations (if any) to include, to how to get your book into libraries, to podcasting and spin-offs, to what a structural editor does, to prioritising your marketing areas, to how to have your book recorded as an audio book. There is absolutely nothing that isn’t covered and Featherstone has interviewed experts and professionals across all fields of book writing, editing, design, publication, marketing, distribution, and so on to give deep insight into every aspect of the process.

The thing that I particularly appreciate in this work, and it’s the same in her other titles, is that Featherstone hits the perfect tonal balance between relatable-and-encouraging and clear-eyed-and-serious. There are no illusions here, no starry-eyed assurances that self-publishing is the best approach, that writing a book is an easy and glamorous way to get famous and rich, or that what works for one author and their topic will work for another. Every major decision that an author will face – from the fundamental traditional-versus-self-publishing route to whether or not to turn a book into an audiobook – comes with a pros and cons list. Like most things in life, nothing is all good or all bad, and Featherstone takes great pains to inform her audience of every option available to them, including case studies of others who have self-published and can attest to the level of work required and the mistakes they made along the way.

This book is an absolute must-read for anyone self-publishing a nonfiction book, whether they’ve already started the process, have self-published before and are looking to up their game the next time around, or are simply pondering the idea and where they might start. And as the book itself is a self-published nonfiction work, the proof is very much in the pudding; Featherstone’s experience shines through in the depth of research, the high level of editing, the genre-appropriate cover and interior design, the indexed end matter, the professional website with ‘lead magnets’, and the workbook that was released alongside the main book full of checklists and links for self-publishers.

Read it for interest, read it to educate yourself, read it so you can laugh and know that self-publishing actually isn’t something you want to commit to – this book gives you everything you need to find your own way!

I was provided a free copy of this book by the author in return for an honest review.

This review was first published here: https://oddfeather.co/2022/03/02/revi...
Displaying 1 - 9 of 9 reviews