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Nintendo Magic: Winning the Videogame Wars
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Nintendo Magic: Winning the Videogame Wars

3.62  ·  Rating details ·  86 ratings  ·  5 reviews
Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the sam ...more
Hardcover, 221 pages
Published April 27th 2010 by Vertical (first published August 25th 2009)
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Zach Koenig
Mar 02, 2017 rated it it was ok
Not long before reading "Nintendo Magic", I read "Console Wars", a book in the same vein (video games) that was one of the best books I had ever read in my entire life. I was hoping that this one could follow suit, but instead it reads more like a business description (cloaked in the guise of one key interview) than anything really interesting.

Simply put, this book will only appeal to you if you fit in these categories:

1. You are really, REALLY interested in the inner workings of Nintendo; and

Dec 02, 2011 rated it really liked it

Little has been published about the company Nintendo which has created an insatiable demand to learn more of the inner workings of this top Video Game Company. Osamu Inoue was allowed to write a series of articles for a Japanese magazine which detailed the history and business strategy of Nintendo giving one of the first looks into this secretive company. From its early history as a playing card manufacturer to its first foray into the Game and Watch series you can see the psyche of the company
Jan 02, 2016 rated it it was amazing
For me, the story in this book combines the demanding business side of the company with the fun, creative video-game side really nicely and in an accessible way. It gives statistic-backed, history-filled arguments that describe the steady success of the company up until 2010 (from 1898). These arguments reference history as far as 5 centuries back, which makes this book an adventure into many different arenas.

If you are looking for the famously "Japanese" traits of dedication, perfection and ad
Oct 20, 2013 rated it it was amazing
This book was very insightful into the mindset of important Nintendo figures such as Shigeru Miyamoto, Satoru Iwata, Hiroshi Yamauchi, and even Gunpei Yokoi. It provided informative information on how Nintendo is structured. Osamu Inoue goes into great detail regarding the history of Nintendo as a Hanafuda (Japanese playing cards) manufacturer toy maker, and a video game hardware and software designer about their knowledge of creating fun experiences still drives this company to this day. Some o ...more
Tony Yang
Jun 28, 2010 rated it liked it
Recommended for those in the Gaming industry or have interest in learning more about how various products such as the Game Boy, NES, DS, Wii were conceived. I don't think any other book or article has gotten to peer this deep into their internal org structure and methodologies. ...more
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