نظریه کارها

by Clayton M. Christensen (نویسنده ), محسن ربیعی (مترجم)

وقتی بدانید چه چیزی موجب می شود مشتریان دست به فلان انتخاب بزنند، لزومی ندارد به بخت و اقبال تکیه کنید. اگر خسته شده اید از اینکه خودتان و سازمانتان را درگیر تلاش‌های نوآورانه برنامه‌ریزی شده‌ای کنید که مدام ناکام می مانند و اگر می‌خواهید محصولات و خدماتی خلق کنید که خودتان از قبل می دانید مشتریان نه تنها مشتاق خریدشان هستند بلکه حاضرند سر کیسه را برایشان شل کنند، این کتاب را بخوانید.

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About the author

Clayton Magleby Christensen was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. Christensen introduced "disruption" in his 1997 book The Innovator's Dilemma, and it led The Economist to term him "the most influential management thinker of his time." He served as the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), and was also a leader and writer in the Church of Jesus Christ of Latter-day Saints (LDS Church). He was one of the founders of the Jobs to Be Done development methodology.
Christensen was also a co-founder of Rose Park Advisors, a venture capital firm, and Innosight, a management consulting and investment firm specializing in innovation.