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The IABC Guide for Practical Business Communication: A Global Standard Primer
The IABC Guide for Practical Business A Global Standard Primer follows two previous books that addressed best practices in organizational communication (and the Inside Organizational Communication editions before that). Principles remain stable. Implementation evolves to meet pressing, current organizational needs. The competencies in this collection run the gamut from those expected of business leaders to strategic advisors to generalists/specialists and those just getting started.
While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers.
As you consider the competencies addressed in this book, you will find that its audience is threefold – from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider.
Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals – from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees, this collection will enhance your progress.
Click the "Look Inside" feature for a glance at the table of contents, or browse the list
While the sections of this volume provide a framework to contain the competencies, readers will find a number of practices that could have been duplicated in a number of the sections. This is testament to the holistic nature of organizational communication and the roles we play in supporting our clients and employers.
As you consider the competencies addressed in this book, you will find that its audience is threefold – from newcomers to the discipline to seasoned professionals, to administrators who might not have expertise in our discipline but are expected to supervise communication organizations. The authors in this collection have provided keen insights into the principles that lead decision making and application of communication practices as well as examples and cases for you to consider.
Many authors (colleagues, practitioners, scholars) have reflected on the Global Standard and the IABC Career Roadmap as they presented their expertise. This book is intended to serve as a resource for all communication professionals – from those at the foundational level to those at the business leader level. And for those pursuing certification or academic degrees, this collection will enhance your progress.
Click the "Look Inside" feature for a glance at the table of contents, or browse the list
292 pages, Paperback
Published September 24, 2021
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May 25, 2022
This is a foundational book for any communication professional. Get the book, better yet, join IABC.
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