The Mocha Manual to Turning Your Passion into Profit: How to Find and Grow Your Side Hustle in Any Economy – An Inspiring Guide for Entrepreneurs and Small Business Owners

by Kimberly Seals-Allers

Who among us haven't dreamed of turning our passion into an income-producingenterprise? Whether it's arranging flowers, creating our own beauty products, or taking care of children, we all have our special talents. But how do you turn your hobbies into something more lucrative? And when would you ever find the time? In an uncertain economy, there is no better time than now to get started and The Mocha Manual to Turning Your Passion into Profit offers the step-by-step answers you need to turn your ideas into a business plan and your business plan into a bona fide business. Whether Kimberly Seals-Allers, an entrepreneur herself, is directing you toward resources that will tell you which licenses you need to get started or advising you on how to pick an accountant once your business starts to grow, you can count on her counsel to be clear, concise, and inspiring. Her wisdom on everything from marketing ideas to managing employees is combined with advice and anecdotes from everyday women who have founded companies ranging from small IT consulting businesses to massive operations such as Carol's Daughter. Whether you want to quit your job and start your own company or supplement your existing income with a "side hustle," this inspiring book is for you.

Genres: Business

304 pages, Paperback

First published January 1, 2009

About the author

Kimberly Seals Allers has a vision for shifting the experience of birth and breastfeeding for all women. Kimberly is an award-winning journalist and author turned global maternal and infant health advocate. A former writer at Fortune magazine and senior editor at Essence, Kimberly's own motherhood journey inspired her to pivot her creative focus and analytical mind to writing about motherhood and the intersection of race, culture, policy and commercial interests.

Her first book, The Mocha Manual to a Fabulous Pregnancy, a first-of-its-kind pregnancy guidebook for black women from a sociological perspective, was released in 2006 and nominated for an NAACP Image Award. The top-selling Mocha Manual series continued with The Mocha Manual to Turning Your Passion into Profit and The Mocha Manual to Military Life. In 2017, Kimberly turned her attention to the issue of the culture of infant feeding in the U.S., writing The Big Letdown: How Medicine, Big Business, and Feminism Undermine Breastfeeding. The book examines the societal norms, commercial interests, and policy gaps that influence how women feed their infants and why that matters to our society and public health.

A frequent contributor to The Washington Post, Huff Post and New York Times, Kimberly travels the world speaking about her big ideas for transforming the motherhood journey and sharing findings of nearly a decade of on-the-ground community work. A divorced mother of two, Kimberly loves traveling with her teenage children and taking Zumba classes.

Reviews

[Ashley]

Very helpful and insightful even though it is geared toward black women. I really enjoyed the list of resources in the appendix.

[La]

This book was very informative. It helps to know what other self starters did to get their business off the ground, its both encouraging and insightful. I've had this book for years and I still look to it from time to time.

[Carol]

This is a very resourceful book for any woman thats considering starting a business.